A Google Tax?
November 3, 2021
I read “Google Takes Up to 42% from Ads, States Say in Antitrust Case.” The article contains one interesting statement:
“More daily transactions are made on AdX than on the NYSE and NASDAQ combined,” a group of 16 states and Puerto Rico said in their complaint, saying they were quoting “Google’s own words.”
How are these transactions and their fees perceived? The article offers a clue:
“Google now uses its immense market power to extract a very high tax of 22 to 42% of the ad dollars otherwise flowing to the countless online publishers and content producers such as online newspapers, cooking websites, and blogs who survive by selling advertisements on their websites and apps,” the states said in the unredacted filing.
I assume that one could make a Latinate sentence like this:
Facebook ripped the social fabric; Google killed traditional advertising.
If I were not tired, I would translate the sentence and see if it would pass the scrutiny of ablative loving Mr. Bushman, my high school Latin teacher.
Nope.
Don’t care about Latin translations, and I don’t care too much about decades late understanding of the Google business model.
Free has a price: No cost and the ability to realize what’s shaking in near real time.
Stephen E Arnold, November 3, 2021
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