Will The Google PR Carpet Bombing about AI Deliver Victory?
December 13, 2021
The short answer is, “Yes.” The mass market and niche content marketing is the obvious part of the program. There are some less obvious characteristics which warrant some attention. Run a query for Snorkel. What does one get? Here’s my result page on December 9, 2021:
The pictures are for scuba snorkels. But the first hit is not an advertisement, at least one that an entity compensated the Google to publish. The number one with a bullet is the Snorkel AI company. There you go. That’s either great performance from the circa 1998 algorithm, spectacular SEO, or something of interest to some entity at the Google.
What happens if I run a query for “AI”? Here’s what I saw on December 9, 2021
Amazon bought an ad and linked to its free AI solutions. The number one hit is:
The Google.
So what? Nudging, great SEO, some engineer’s manicured hand on the steering wheel?
I do know that most people have zero idea about smart software. What’s my source for this glittering generality? Navigate to “Survey Suggests 84% of Americans Are Illiterate about AI — So Here’s a Quiz to Test Your Own AI IQ.”
Those nudges, the PR, and the search results may amount to something; for example, framing, reformation, and dissemination of what the Google magical “algorithms” find most relevant. Google wants to win the battle for its approach to really good training data for machine learning. Really wants to win.
Stephen E Arnold, December 13, 2021
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