Palantir Technologies: Following in the Footsteps of Northern Light and Autonomy
May 4, 2022
What market sector is the one least likely to resonate with race car fans? I would suggest that the third party Chinese vendor TopCharm23232 is an unlikely candidate. Another outlier might be PicRights, a fascinating copyright enforcement outfit relying on ageing technology from Israel.
What do you think about search and content processing vendors?
I spotted this ad in the Murdoch-owned Wall Street Journal which resides behind a very proper paywall.
The full page ad appeared in my Kentucky edition on May 3, 2022. I was interested when Northern Light, a vendor of search systems relying originally on open source technology shaped by Dr. Marc Krellenstein, sponsored a NASCAR vehicle. I wonder how my NASCAR fans were into Northern Light’s approach to content clustering? Some I suppose.
I also noted Autonomy plc’s sponsorship of an F-1 car and the company’s logo on the uniform of the soccer / football club Tottenham Hotspur. (That’s the club logo with a big chicken balancing on a hummingbird egg.)
How did the sponsorships work out? I am not sure about sales and closing deals, but hanging with the race car drivers and team engineers is allegedly a hoot.
Will Palantir’s technology provide the boost necessary to win the remaining F-1 races? I don’t do predictive analytics so, of course, Palantir is a winner. The stock on May 4, 2022, opened at $10.55. For purposes of comparison, Verint which is a company with some similar technology opened at $54.04. Verint does not do race cars from what I have heard.
Stephen E Arnold, May 4, 2022
Stephen E Arnold
Stephen E Arnold
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