Jargon Changes More Rapidly Than Search And Retrieval

July 22, 2022

Oh boy! There is a new term in the search and retrieval lexicon: neural search. While the term sounds like a search engine for telepaths or something a cyborg and/or android would use, Martech Series explained that it is something completely different: “Sinequa Adds Industry-Leading Neural Search Capabilities To Its Search Cloud Platform.”

Sinequa is an enterprise search leader and it recently announced the addition of advanced neural search capabilities to its Search Cloud Platform. The upgrade promises to provide unprecedented relevance, accuracy, etc. Sinequa is the first company to offer neural search in four deep learning language models commercially. The models are pre-trained with a combination of Sinequa’s trademark NLP and semantic search.

Search engines used neural search models for years, but they were not cost-effective for enterprise systems:

“Neural search models have been used in internet searches by Google and Bing since 2019, but computing requirements rendered them too costly and slow for most enterprises, especially at production scale. Sinequa optimized the models and collaborated with the Microsoft Azure and NVIDIA AI/ML teams to deliver a high performance, cost-efficient infrastructure to support intensive Neural Search workloads without a huge carbon footprint. Neural Search is optimized for Microsoft Azure and the latest NVIDIA A10 or A100 Tensor Core GPUs to efficiently process large amounts of unstructured data as well as user queries.”

Wonderful for Sinequa! Search and retrieval, especially in foreign languages are some of the biggest time wasters in productivity. Hopefully, Sinequa actually delivers an industry changing product, otherwise, they simply added more jargon to the tech glossary.

Whitney Grace, July 22, 2022


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