PR Blast for Premium YouTube

September 12, 2022

I find the rah rah articles about Google in the Medium updates I receive kneeslappers. The enthusiasm for Google’s advanced technology are obviously content marketing by either fan folk or individuals who are paid to write baloney.

But the cake taker is a Wired story called “YouTube Premium Has Its Perks. Here Are Some to Consider.” The write up, in my opinion, is a very obvious content marketing thing.

What are the benefits of a $900 dollar a year service provided by a company which sells ads everywhere?

The Wired article identified these payoffs:

  1. No ads
  2. Built in video download
  3. YouTube Music
  4. New features before the peasants
  5. Background listening

Here’s how I understand these “benefits.” First, no ads. Are you kidding? Even the ad free Netflix is getting with the program. Amazon is on board the ad train now. No ads means leaving money on the table. In an era of hard to control costs and the teeny thing TikTok, the Google bean counters will consider ads. Am I right?

A build in video download. Sorry. There’s software for that. From the outfit with some really interesting tag along software (Chris PC in the Midwest to the incredibly wonky WinCam). Some downloaders are free; some charge a few dollars. Most of the non-Google downloader mostly work. Why pay I ask?

YouTube Music is a me too of MTV. Am I right… again?

New features before the unwashed have them. Well, that sounds good. Exactly what does “new feature” mean? Google explains well in my opinion. Where did Web Accelerator and Google Plus go? Yeah.

Background listening seems to say, “Google has invented radio.” Insight!

Net net: Clumsy content marketing? In my opinion, yes.

Stephen E Arnold, September 12, 2022

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