The In Person Office Means You Do Synergy

October 25, 2022

What is the point of requiring workers to come into the office part-time? Slack’s chief executive Stewart Butterfield knows what it is not. BBC News reports, “Office Time Is Not for Video Calls, Says Tech Boss.” Writer Zoe Kleinman tells us how the messaging-app company makes the most of in-person time:

“Ongoing renovations are gearing Slack workspace more towards that of a social club, [Butterfield] says, because he wants people to come to work to collaborate and build relationships face-to-face. ‘The best thing we can do is create a comfortable environment for people to come together and actually enjoy themselves,’ he says. He accepts that some people will choose to work full time in the office because they either cannot or do not want to work from home, and also thinks that young people starting their careers generally prefer to be in the office with their peers. ‘It’s hard to imagine starting your career fresh out of university, and not going to the office, and not being able to meet all these people in person,’ he says. ‘But I think the majority of knowledge workers, over time, will settle into some sort of pattern of regular intervals of getting together.'”

But make no mistake—Butterfield is not suggesting an abundance of meetings. In fact, he thinks 20-30 percent of meetings should have been an email. He likes Jeff Bezos’ technique for making the most of meetings that do occur by prefacing them with a written brief. Another practice he suggests is to share information asynchronously. (Through an app like Slack, perhaps?) Fewer meetings will almost certainly help entice workers on-site, where they can get to know each other as more than a grid of disembodied faces. We can see how that might enhance collaboration. But what if synergy means something like the Uber interactions? Yeah.

Cynthia Murrell, October 25, 2022

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