Apple, What Does Significant Mean?

November 28, 2022

It is not a secret that advertising fees generate a large amount of profit on the Internet and they are increasing like rabbits in spring. Nobody likes dealing with ads, but big tech companies do not care because they only want to increase their bottom line. While Apple has revamped how ads are viewed in its App Store, 9 To 5 Mac says, “Report: Apple Currently Doesn’t Plan To ‘Significantly’ Increase Number Of Ads On iPhone.”

While Apple is currently satisfied with its net revenue from ads, there have been plans since 2018 to place more advertising on features in its products. Spotlight search was supposed to include ads, but that never happened. It appears that some Apple employees empathize with consumers:

“The report covers the tension of Apple product experience and advertising, describing an “antipathy” that some employees have toward the ad group. The Information says even some members of the ad team raised concerns with leadership that Apple was going too far. This is perhaps one reason why the plan to launch ads in Spotlight did not go ahead.”

App developers lashed back at Apple with the new changes to the App Store’s ad spots, because there were too many scams and gambling ads that appeared. Apple has paused showing certain controversial ad categories.

Apple has also angered third-party ad networks, because of its App Tacking Transparency policy that allows users to opt-out of sharing their personal information. User data is the key component in making the digital advertising world go round and the policy is viewed as Apple’s way to eliminate competition.

Apple continues to leverage its products and their features to build ad revenue. There are plans to add them to the Maps, Books, and Podcast apps. Ads might not appear on the iOS main screen yet, but given “significant” time it could happen.

Whitey Grace, November 28, 2022


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