What Can Cyber Criminals Learn from Automated Ad Systems?
October 10, 2024
The only smart software involved in producing this short FOGINT post was Microsoft Copilot’s estimable art generation tool. Why? It is offered at no cost.
My personal opinion is that most online advertising is darned close to suspicious or outright legal behavior. “New,” “improved,” “Revolutionary” — Sure, I believe every online advertisement. But consider this: For hundreds of years those in the advertising business urged a bit of elasticity with reality. Sure, Duz does it. As a dinobaby, I assert that most people in advertising and marketing assume that reality and a product occupy different parts of a data space. Consequently most people — not just marketers, advertising executives, copywriters, and prompt engineers. I mean everyone.
An ad sales professional explains the benefits of Facebook, Google, and TikTok-type of sales. Instead of razor blades just sell ransomware as stolen credit cards. Thanks, MSFT Copilot. How are those security remediation projects with anti-malware vendors coming? Oh, sorry to hear that.
With a common mindset, I think it is helpful to consider the main points of “TikTok Joins the AI-Driven Advertising Pack to Compete with Meta for Ad Dollars.” The article makes clear that Google and Meta have automated the world of Madison Avenue. Not only is work mechanical, that work is informed by smart software. The implications for those who work the old fashioned way over long lunches and golf outings are that work methods themselves are changing.
The estimable TikTok is beavering away to replicate the smart ad systems of companies like the even more estimable Facebook and Google type companies. If TikTok is lucky as only an outfit linked with a powerful nation state can be, a bit of competition may find its way into the hardened black boxes of the digital replacement for Madison Avenue.
The write up says:
The pitch is all about simplicity and speed — no more weeks of guesswork and endless A/B testing, according to Adolfo Fernandez, TikTok’s director, global head of product strategy and operations, commerce. With TikTok’s AI already trained on what drives successful ad campaigns on the platform, advertisers can expect quick wins with less hassle, he added. The same goes for creative; Smart+ is linked to TikTok’s other AI tool, Symphony, designed to help marketers generate and refine ad concepts.
Okay, knowledge about who clicks what plus automation means less revenue for the existing automated ad system purveyors. The ideas are information about users, smart software, and automation to deliver “simplicity and speed.” Go fast, break things; namely, revenue streams flowing to Facebook and Google.
Why? Here’s a statement from the article answering the question:
TikTok’s worldwide ad revenue is expected to reach $22.32 billion by the end of the year, and increase 27.3% to $28.42 billion by the end of 2025, according to eMarketer’s March 2024 forecast. By comparison, Meta’s worldwide ad revenue is expected to total $154.16 billion by the end of this year, increasing 23.2% to $173.92 billion by the end of 2025, per eMarketer. “Automation is a key step for us as we enable advertisers to further invest in TikTok and achieve even greater return on investment,” David Kaufman, TikTok’s global head of monetization product and solutions, said during the TikTok.
I understand. Now let’s shift gears and ask, “What can bad actors learn from this seemingly routine report about jockeying among social media giants?”
Here are the lessons I think a person inclined to ignore laws and what’s left of the quaint notion of ethical behavior:
- These “smart” systems can be used to advertise bogus or non existent products to deliver ransomware, stealers, or other questionable software
- The mechanisms for automating phishing are simple enough for an art history or poli-sci major to use; therefore, a reasonably clever bad actor can whip up an automated phishing system without too much trouble. For those who need help, there are outfits like Telegram with its BotFather or helpful people advertising specialized skills on assorted Web forums and social media
- The reason to automate are simple: Better, faster, cheaper. Plus, with some useful data about a “market segment”, the malware can be tailored to hot buttons that are hard wired to a sucker’s nervous system.
- Users do click even when informed that some clicks mean a lost bank account or a stolen identity.
Is there a fix for articles which inform both those desperate to find a way to tell people in Toledo, Ohio, that you own a business selling aftermarket 22 inch wheels and alert bad actors to the wonders of automation and smart software? Nope. Isn’t online marketing a big win for everyone? And what if TikTok delivers a very subtle type of malware? Simple and efficient.
Stephen E Arnold, October 10, 2024
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