Google versus Microsoft: Whose Marketing Is Wonkier?

April 17, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I want to do what used to be called a comparison. I read Microsoft’s posts on April 12, 2023 (I don’t know for certain because LinkedIn does not provide explicit data and time information because who really cares about indexing anymore.) The first post shown in the screenshot is from the Big Dog himself at Microsoftland. The information is one more announcement about the company’s use of OpenAI’s technology in another Microsoftland product. I want to shout, “Enough already,” but my opinion is not in sync with Microsoft’s full-scale assault on Microsoft users. It is now a combination of effective hyperbole and services designed to “add value.” The post below Mr. Nadella’s is from another Softie. The main point is that Microsoft is doing smart things for providers and payors. My view is that Microsoft is doing this AI thing for money, but again my view is orthogonal to the company which cannot make some of its software print on office printers.

image

Source: LinkedIn 2023 at shorturl.at/egnpz. Note: The LinkedIn url is a long worm thing. I do not know if the short url will render. If not, give Microsoft’s search function a whirl.

Key takeaways: Microsoft owns a communications channel. Microsoft posts razzmatazz verbiage about smart software. Microsoft controls the message. Want more? Just click the big plus and Microsoft will direct more information directly at you, maybe on your Windows 11 start menu.

Now navigate to “Sundar Pichai’s Response to the Delayed Launch of Bard Is Brilliant and Reminds Us Why Google Is Still Great.” I want to cry for joy because the Google has not lost the marketing battle with Microsoft. I want to shout, “Google is number one.” I want to wave Googley color pom poms and jump up and down. Join me. “Google is number one.”

The write up strikes me as a remarkable example of lip flapping and arm waving; to wit:

Google secures its competitive advantage not necessarily by being the fastest to act, but by staying the course on why it exists and what it stands for. Innovation and product disruption is baked into its existence. From its operating models to its people strategy, everything gets painted with a stroke of ingenuity, curiosity, and creativity. While other companies may have been first to market with new technologies or products, Google’s focus on innovation and improving upon existing solutions has allowed it to surpass competitors and become the market leader in many areas.

The statements in this snippet are remarkable for several reasons:

  1. Google itself announced Code Red, a crisis. Google itself called Mom and Dad (Messrs. Brin and Page) to return to the Mountain View mothership to help figure out what to do after Microsoft’s Davos AI blizzard. Google itself has asked every employee to work on smart software. Now Google is being cautious. Is that why Googler Jeff Dean has invested in a ChatGPT competitor?
  2. Google is killing off products. The online magazine with the weird logo published “The Google Graveyard” in 2019. On April 12, 2023, Google killed off something called Currents. Believe it or not, the product was to replaced Google Plus. Yeah, Google really put wood behind the hit for a social media home run.
  3. The phrase “ingenuity, curiosity, and creativity” does not strike me as the way to sum up how Google operates. I think in terms of “poaching and paying for the GoTo, Overture, Yahoo online advertising inspiration,” perfecting the swinging door so all parties to an ad deal pay Google, and speaking like a wandering holy figure when answering questions before a legal body.

Key takeaways: Google relies on a PR firm or a Ford F 150 Lightning carrying Google mouse pads to get a magazine to write an article which appears to be a reality not reflected by the quite specific statements and actions of the Google.

Bottom-line: Microsoft bought a channel. Google did not. Google may want to consider implementing the “me too” approach and buy an Inc.-type publication. I am now going to be increasingly skeptical of the information presented by Inc. Magazine. I already know to be deeply suspicious of LinkedIn.

Stephen E Arnold, April 17, 2023

Gotcha, Googzilla: Bing Channels GoTo, Overture, and Yahoo with Smart Software

April 5, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I read “That Was Fast! Microsoft Slips Ads into AI-Powered Bing Chat.” Not exactly a surprise? No, nope. Microsoft now understands that offering those who want to put a message in front of eye balls generates money. Google is the poster child of Madison Avenue on steroids.

The write up says:

We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners.

Just 7,500? Why not more? Do you think Microsoft will follow the Google playbook, just enhanced with the catnip of smart software? If you respond, “yes,” you are on the monetization supersonic jet. Buckle up.

Here are my predictions based on what little I know about Google’s “legacy”:

  1. Money talks; therefore, the ad filtering system will be compromised by those with access to getting ads into the “system”. (Do you believe that software and human filtering systems are perfect? I have a bridge to sell you.)
  2. The content will be warped by ads. This is the gravity principle: Get to close to big money and the good intentions get sucked into the advertisers’ universe. Maybe it is roses and Pepsi Cola in the black hole, but I know it will not contain good intentions with mustard.
  3. The notion of a balanced output, objectivity, or content selected by a smart algorithm will be fiddled. How do I know? I would point to the importance of payoffs in 1950s rock and roll radio and the advertising business. How about a week on a yacht? Okay, I will send details. No strings, of course.
  4. And guard rails? Yep, keep content that makes advertisers — particularly big advertisers — happy. Block or suppress content that makes advertisers — particularly big advertisers – unhappy.

Do I have other predictions? Oh, yes. Why not formulate your own ideas after reading “BingBang: AAD Misconfiguration Led to Bing.com Results Manipulation and Account Takeover.” Bingo!

Net net: Microsoft has an opportunity to become the new Google. What could go wrong?

Stephen E Arnold, April 5, 2023

Laws, Rules, Regulations for Semantic AI (No, I Do Not Know What Semantic AI Means)

March 31, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I am not going to dispute the wisdom and insight in the Microsoft essay “Consider the Future of This Decidedly Semantic AI.” The author is Xoogler Sam Schillace, CVP or corporate vice president and now a bigly wizard at the world’s pre-eminent secure software firm. However, I am not sure to what the “this” refers. Let’s assume that it is the Bing thing and not the Google thing although some plumbing may be influenced by Googzilla’s open source contributions to “this.” How would you like to disambiguate that statement, Mr. Bing?

The essay sets forth some guidelines or bright, white lines in the lingo of the New Age search and retrieval fun house. The “Laws” number nine. I want to note some interesting word choice. The reason for my focus on these terms is that taken as a group, more is revealed than I first thought.

Here are the terms I circled in True Blue (a Microsoft color selected for the blue screen of death):

  • Intent. Rule 1 and 3. The user’s intent at first glance. However, what if the intent is the hard wiring of a certain direction in the work flow of the smart software. Intent in separate parts of a model can and will have a significant impact on how the model arrives at certain decisions. Isn’t that a thumb on the scale?
  • Leverage. Rule 2. Okay, some type of Archimedes’ truism about moving the world I think. Upon rereading the sentence in which the word is used, I think it means that old-school baloney like precision and recall are not going to move anything. The “this” world has no use for delivering on point information using outmoded methods like string matching or Boolean statements. Plus, the old-school methods are too expensive, slow, and dorky.
  • Right. Rule 3. Don’t you love it when an expert explains that a “right” way to solve a problem exists. Why then did I have to suffer through calculus classes in which expressions had to be solved different ways to get the “right” answer. Yeah, who is in charge here? Isn’t it wonderful to be a sophomore in high school again?
  • Brittle. Rule 4. Yep, peanut brittle or an old-school light bulb. Easily broken, cut fingers, and maybe blinded? Avoid brittleness by “not hard coding anything.” Is that why Microsoft software is so darned stable? How about those email vulnerabilities in the new smart Outlook?
  • Lack. Rule 5. Am I correct in interpreting the use of the word “lack” as a blanket statement that the “this” is just not very good. I do love the reference to GIGO; that is, garbage in, garbage out. What if that garbage is generated by Bard, the digital phantasm of ethical behavior?
  • Uncertainty. Rule 6. Hello, welcome to the wonderful world of statistical Fancy Dancing. Is that “answer” right? Sure, if it matches the “intent” of the developer and the smart software helping that individual. I love it when smart software is recursive and learns from errors, at least known errors.
  • Protocol. Rule 7. A protocol is, according to the smart search system You.com is:

In computer networking, a protocol refers to a set of rules and guidelines that define a standard way of communicating data over a network. It specifies the format and sequence of messages that are exchanged between the different devices on the network, as well as the actions that are taken when errors occur or when certain events happen.

Yep, more rules and a standard, something universal. I think I get what Microsoft’s agenda has as a starred item: The operating system for smart software in business, the government, and education.

  • Hard. Rule 8. Yes, Microsoft is doing intense, difficult work. The task is to live up to the marketing unleashed at the World Economic Forum. Whew. Time for a break.
  • Pareidolia. Rule 9. The word means something along the lines is that some people see things that aren’t there. Hello, Bruce Lemoine, please. Oh, he’s on a date with a smart avatar. Okay, please, tell him I called. Also, some people may see in the actions of their French bulldog, a certain human quality.

If we step back and view these words in the context of the Microsoft view of semantic AI, can we see an unintentional glimpse into the inner workings of the company’s smart software? I think so. Do you see a shadowy figure eager to dominate while saying, “Ah, shucks, we’re working hard at an uncertain task. Our intent is to leverage what we can to make money.” I do.

Stephen E Arnold, March 31, 2023

Ethical AI: Let Us Not Take Our Eye Off the Money Ball, Shall We?

March 15, 2023

What full-time job includes an automatic ejection seat?

Flying an F 35? Yes.

Working on ethical and responsible smart software? Yes. A super duper ejection module too.

I wonder if Google’s enabling of the stochastic parrot conference and the Dr. Timnit Gebru incident made an impression on Microsoft? Hmmm. I the information in “Microsoft Just Laid Off One of Its Responsible AI Teams” is accurate, Microsoft’s management has either [a] internalized the Google approach or [b] missed the memorandum describing downstream effects of deprecating “responsible AI.”

image

The image above was output by craiyon.com. True, one of the Beyond Search researchers added the evil red eye and the pile of cash. We think the evil eye and the money illustrate where ethical behavior ranks among the priorities of some senior executives.

The write up by two of the Land of Bank Crashes favorites reports:

Microsoft laid off its entire ethics and society team within the artificial intelligence organization as part of recent layoffs that affected 10,000 employees across the company … The move leaves Microsoft without a dedicated team to ensure its AI principles are closely tied to product design …

The article is about 1,500 words, and I suggest you work through the essay/news/chest thumper.

Several observations:

  1. The objective is control, not ethical control. Just control.
  2. Smart software knows how to string together words, not what the words connote.
  3. MBAs with incentive plans view ethics as an interesting concept but one with the appeal of calculating their bonuses on an Amiga computer.

Net net: What exactly is the news about a big tech company trimming its ethics professionals? I thought it was standard operating procedure.

PS. I admire the begging for sign up pleas as well. Classy for some “real news” write ups. Ejection seat activated.

Stephen E Arnold, March 15, 2023

Bing Begins, Dear Sundar and Prabhakar

March 9, 2023

Note: Note written by an artificial intelligence wonder system. The essay is the work of a certified dinobaby, a near80-year-old fossil. The Purple Prose parts are made up comments by me, the dinobaby, to help improve the meaning behind the words.

I think the World War 2 Dear John letter has been updated. Today’s version begins:

Dear Sundar and Prabhakar…

The New Bing and Edge – Progress from Our First Month” by Yusuf Mehdi explains that Bing has fallen in love with marketing. The old “we are so like one another, Sundar and Prabhakar” is now

“The magnetic Ms. OpenAI introduced me to her young son, ChatGPT. I am now going steady with that large language model. What a block of data! And I hope, Sundar and Prabhakar, we can still be friends. We can still chat, maybe at the high school reunion? Everyone will be there. Everyone. Timnit Gebru, Jerome Pesenti, Yan Lecun, Emily Bender, and you two, of course.”

The write up does not explicitly say these words. Here’s the actual verbiage from the marketing outfit also engaged in unpatchable security issues:

It’s hard to believe it’s been just over a month since we released the new AI-powered Bing and Edge to the world as your copilot for the web.  In that time, we have heard your feedback, learned a lot, and shipped a number of improvements.  We are delighted by the virtuous cycle of feedback and iteration that is driving strong Bing improvements and usage. 

A couple of questions? Is the word virtuous related to the word virgin? Pure, chaste, unsullied, and not corrupted by … advertising? Has it been a mere 30 days since Sundar and Prabhakar entered the world of Code Red? Were they surprised that their Paris comedy act drove attendees to Le Bar Bing? Is the copilot for the Web ready to strafe the digital world with Bing blasts?

Let’s look at what the love letter reports:

  • A million new users. What’s the Google pulled in with their change in the curse word policy for YouTube?
  • More searches on Le Bing than before the tryst with ChatGPT. Will Google address relevance ranking of bogus ads for a Thai restaurant favored by a certain humanoid influencer?
  • A mobile app. Sundar and Prabhakar, what’s happening with your mobile push? Hasn’t revenue from the Play store declined in the last year? Declined? Yep. As in down, down, down.

Is Bing a wonder working relevance engine? No way.

Is Bing going to dominate my world of search of retrieval? For the answer, just call 1 800 YOU WISH, please.

Is Bing winning the marketing battle for smarter search? Oh, yeah.

Well, Sundar and Prabhakar, don’t let that Code Red flashing light disturb your sleep. Love and kisses, Yusuf Mehdi. PS: The high school reunion is coming up. Maybe we can ChatGPT?

Stephen E Arnold, March 9, 2023

Unpatchable Windows Flaw? Will Surprises Reside in Smart Software from Microsoft?

March 7, 2023

No big deal? A flaw described as “Unpatchable”? Not to worry. Okay, I will pretend not to worry, but I am worrying. Many commercial and government systems may be at risk. “Stealthy UEFI Malware Bypassing Secure Boot Enabled by Unpatchable Windows Flaw” reports:

Researchers on Wednesday [presumably March 1, 2023] announced a major cybersecurity find—the world’s first-known instance of real-world malware that can hijack a computer’s boot process even when Secure Boot and other advanced protections are enabled and running on fully updated versions of Windows.

Microsoft’s good enough engineering has produced technology which in “unpatchable.” Shouldn’t that effort be directed toward creating software which is patchable? I know. I know. People are in a hurry. There are those TikToks to watch. Plus, who wants to fool around with secure boot issues when the future is smart software.

As the Microsofties chase after the elusive “it understands human utterance” bunny rabbit, what gotchas will be tucked inside ChatGPT-inspired applications? I am not very good at predicting the future. I am not dumb enough to say, “Hey, that Microsoft smart software will be okay.” Microsoft is good at marketing. May I suggest that Microsoft is not so good at producing software that meets users’ expectations for security.

Stephen E Arnold, March 7, 2023

Google: Code Redder Because … Microsoft Markets AI Gooder

March 6, 2023

Don’t misunderstand. I think the Chat GPT search wars are more marketing than useful functionality for my work. You may have a different viewpoint. That’s great. Just keep in mind that Google’s marvelous Code Red alarm was a response to Microsoft marketing. Yep, if you want to see the Sundar and Prabhakar Duo do some fancy dancing, just get your Microsoft rep to mash the Goose Google button.

Someone took this advice and added “AI” to the truly wonderful Windows 11 software. I read “Microsoft Adds “AI” to Taskbar Search Field” and learned that either ChatGPT or a human said:

In the last three weeks, we also launched the new AI-powered Bing into preview for more than 1 million people in 169 countries, and expanded the new Bing to the Bing and Edge mobile apps as well as introduced it into Skype. It is a new era in Search, Chat and Creation and with the new Bing and Edge you now have your own copilot for the web. Today, we take the next major step forward adding to the incredible breadth and ease of use of the Windows PC by implementing a typable Windows search box and the amazing capability of the new AI-powered Bing directly into the taskbar. Putting all your search needs for Windows in one easy to find location.

Exciting because lousy search will become milk, honey, sunshine, roses, and French bulldog puppies. Nope. Search is still the Bing with a smaller index than the Google sports. But that “AI” in the search box evokes good thoughts for some users.

For Google, the AI in the search box mashes the Code Red button. I think that if that button gets pressed five times in quick succession, the Google goes from Code Red to Code Super Red with LED sparkles.

Remember this AI search is marketing at this time in my frame of reference.

Microsoft is showing that Google is not too good at marketing. I am now mashing the Code Red button five times. Mash. Mash. Mash. Mash. Mash. Now I can watch Googzilla twitch and hop. Perhaps the creature will be the opening act in the Sundar and Prabhakar Emergency Output Emission Explanation Tour. Did you hear the joke about Microsoft walks into a vegan restaurant and says, “Did you hear the joke about Google marketing?” The server says, “No.” The Softie replies, “Google searched for marketing in its search engine and couldn’t get a relevant answer.”

Ho, ho

Stephen E Arnold, March 6, 2023

Bing Gaffes: Errors Made by the Softies

February 16, 2023

Microsoft does a bang up job of marketing. I am not sure the security of the firm’s systems and the ability to allow users to print are comparable. But Microsoft has mindshare.

train 1 to use

The images of commuters who missed their search express train are the brilliant work of Craiyon.com smart software. This write up is the work of the dinobaby Stephen E Arnold.

The word “google” now evokes pushback. MSFT’s mission is accomplished. To remind people of the missteps in smart Bing, Simon Willison has compiled an interesting list of flubs. These range from errors about vacuum cleaners to a few threats to users. If you enjoy looking at what happens when smart software demonstrates the thrill of recursive learning, you will want to read “Bing: “I Will Not Harm You Unless You Harm Me First”.  I quite liked the essay. I am confident that the Google smart software team will distribute the examples to the wizardly Googlers. Forewarned of embedded and poorly understood error generation is a good thing. Too bad neither Google nor Microsoft considered the issue before the PR tsunami and the new arms race.

Stephen  E Arnold, February 16, 2023

The Microsoft Vision: Agent-Intermediated Computing

February 9, 2023

Not one single input from smart software. — Editor

[Mise en scène] Googzilla is towering over advertisers, hissing and brandishing its long talons. Then the creature turns its head. It tiny ear slits twitch. He hears a sound like “boink” or “thunk.” Distracted, the 25 year-old terror looks from the cowering advertisers and fixes his maroon-hued eyes on a almost insignificant figure. That entity is Satya Nadella, who has just ruing Sundar’s and Prabhakar’s high school reunion. The fear of answering the question “Hey, how did you guys miss this ChatGPT – Microsoft thing” is terrifying. Googzilla emits a plaintive “welp.” The advertisers back away and start walking toward Redmond. [Fade to black]

The shoe has dropped. Boink or thunk, depending on your perceptual equipment. “Microsoft’s AI-Powered Bing Will Challenge Google Search” reports “Microsoft may finally have figured out how to get you to use Bing.” The article adds a quote directly from the champion of high school reunions in India:

“All computer interaction is going to be mediated with an agent helping,” Chief Executive Satya Nadella said at a launch event at the company’s headquarters in Redmond, Washington. “We’re going to have this notion of a co-pilot that’s going to be there across every application.”

I won’t point out that “all” is a logical impossibility when it comes to humanoids and computer systems. But I will let that slide… because ChatGPT.

Kudos to Microsoft for pulling off the marketing play of the year. I know it is only early February 2023, but it may take something truly special to tap into the brush fires ignited by ChatGPT. Will Bing be better? Maybe? Will the ChatGPT thing frighten the allegedly monopolistic Google? I think it has.

There are several examples that illustrate the disarray of the Google radar system. First, the search beacon missed the incoming ChatGPT balloon. Hello, Prabhakar. Isn’t and maybe wasn’t that your job?

Then there was the startling Code Red. Yeah, that’s professional. OpenAI has been around six or seven years. Now it is Code Red. Situational awareness seems to be lacking where Googzilla hunts. This is a flaw in an apex predator, is it not?

The dollop of whipped cream on this torched cupcake was asking the former head chefs of data hoovering and search engine optimization as an spur to buying advertising to return to the wizard lair. Yep, Sundar asked Sergey and Larry to help out with the Code Red thing. Okay, but let’s recall the origin of the Google money machine. Wasn’t it Yahoo-Overture-GoTo? Yeah, I think it was and there was a legal hassle and a billion dollar sentiment to make the GOOG gleam like a sprightly young Googzilla.

The actions that cement the frenzy in the House of Google is the steady flow of “it’s coming,” “yes, it’s a demo,” and “okay, we bought an outfit that Sam Bankman Fried found interesting.” The problem is that “to be” does not close the gap with the ChatGPT riding its hyper-drive electronic motorcycle on Google’s private motorways.

Several observations:

  1. Will the OpenAI and ChatGPT thing help Microsoft address the security of its existing software and services? When?
  2. Will Microsoft milk the marketing buzz and return to business as usual: Killing printers, interfaces that baffle, and features that disrupt one’s activity on a Windows enabled system?
  3. Will Microsoft have an answer to those who would claim that smart software violates fair use of intellectual property?
  4. Will Microsoft be able to handle bias and outputs which lead to interesting but harmful outcomes like a student getting expelled after mommy and daddy paid $135,000 for tuition?

But for now. The payoff for Microsoft is the thrill of watching Googzilla squirm. And the “all” word? That’s just an illustration of the imprecision of Microsoftie speech.

Stephen E Arnold, February 9, 2023

Google and OpenAI: The Big Dust Up

February 8, 2023

Let’s go back to high school English class and a very demanding spinster named Miss Drake. Her test question was, “Who wrote this line?”

O heaven! that one might read the book of fate, and see the revolution of the times. (Henry IV, Part 2 [~ 1597] Act 3)

Do you remember? I do. The answer is the Bard of Avon, and he allegedly spun the phrase from his brain cells or he ripped it off from another playwright. Yeah, the plagiarism thing has not been resolved, and it is unclear if and with whom the Bard sucked in content and output a money-making play. Was the real Bard a primordial version of a creator on YouTube? Sure, why not draw that connection?

Now back to the quote. I like the idea of “the revolution of the times.”

The idea is that some wizard like Sundar or Prabhakar can check out the “Book of Fate” which may or may be among the works in the Google data warehouse and see the future. Just the Palantir seeing stone which works so darned well as those SPAC bets attest. Perhaps that’s what happened when Google declared a Code Red? Fear and a big bet that the GOOG can de-momentum ChatGPT.

When did OpenAI become a thing? I would suggest that it was in 2015 if one believes Sillycon Valley history. The next highlight of what was something of note took place in 2019 but possibly earlier when Microsoft plopped some Azure cycles on the OpenAI conference table. Two years later we get this:

Google at Code Red over ChatGPT As Teams Reassigned to Work on Competing AI Products

Almost coincident with Google’s realizing that people were genuinely excited about ChatGPT, Google realized that Prabhakar’s hair had caught on fire. Sundar, the Sillycon Valley manager par excellence called back the original Relevance Revolutionaries (Messrs. Brin and Page) after Microsoft made it evident to the well-fed at Davos that Softies were good at marketing. Maybe Microsoft fell short of the “Start Me Up” for the outstandingly “good enough” Windows 95, but the Chat GPT deal is notable. To make sure the GOOG got the message that Microsoft was surfing on the waves created by ChatGPT, another bundle of billions were allocated to OpenAI and ChatGPT. The time was January 2023, and it was clear that millions of norms interested in Microsoft’s use of ChatGPT in those “good enough” engineering marvels, Bing.com and the Google infused Edge browser.

Where are we on Wednesday, February 8, 2023? How about this as a marker:

Google said Bard would be widely available to the public in the next few weeks. Source: MSN.com

Yep, the killer words are right there—”would be.” Not here, the conditional future, just a limited test. Not integrated into heaven knows how many apps like OpenAI. Not here like the collection of links generated by Matt Shumer. Not here like the YouTube videos explaining how to build an app from scratch with ChatGPT. Nope. Google is into the “to be” and “demo” mode.

Let’s do simple math on Google’s situational awareness:

  • 2015 OpenAI and Elon Musk are visible
  • 2019 Microsoft provides some “money” which may be a round trip to pay for Azure cycles
  • 2022 (November) ChatGPT gets a million users in five days
  • 2022 (December) Google feels the heat from burning hair and screeches “Code Red”
  • 2023 (January) Davos talks about ChatGPT, not just the new world order, power, money, and where to eat dinner
  • 2023 (February) Google says, “Out version of ChatGPT is coming… soon. Really, very soon.” But for now it’s a limited demo. And Microsoft? The ChatGPT thing turned up when one of my team ran a query on Tuesday, February 7, 2023. Yep, ready or not there it was.

Several observations:

  1. The Sundar and Prabhakar duo missed the boat on the impact of ChatGPT for search. Err, you are supposed to be the search wizards, and you are standing on the platform waiting for the next train to arrive?
  2. The uptake of ChatGPT may be a reaction against the Google search system, not a reaction to the inherent greatness of ChatGPT. A certain search company with a 90 percent share and a genuine disdain to relevant responses to users’ queries may have boosted the interest in ChatGPT. If I am correct, this is an unintended consequence of being Googley.
  3. The Microsoft marketing move is an outstanding [a] bit of luck, [b] a super star tactic that warrants a Grammy (oh, wait, the Grammies suck), or [c] a way to breathe new life into products which suffer from featuritis and a lack of differentiation.

Net net: Sundar and Prabhakar are destined for Harvard case study glory. Also, the dynamic duo may pull a marshmallow from the fire, but will it make a great S’more? Does sophomoric rhyme with Anthropic. And Code Red? The revolution of the times might be here as the Bard wrote or obtained from a fellow playwright.

Stephen E Arnold, February 8, 2023

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