Lexalytics: Stepping Up Its Marketing
June 7, 2008
Lexalytics is a finalist in the annual MIXT (Massachusetts Innovation & Technology Exchange. Lexalytics has also revamped its Web site. The company now makes it easy to download a trial of its text analytics software. Teh trial is limited to 50 documents, but you can generate a list of entities, generate summaries of the processed documents. The most interesting function of the trial’s ability to display a sentiment score for a document. In effect, you can tell if opinion is running for or against a product.
The company’s system performs three functions on collections of content. The content can be standard office files such as Word or PowerPoint documents. The system can ingest Web log content and RSS streams as well. Once installed, the system outputs:
- The sentiment and tone from a text source
- The names of the people, companies, places or other entities in processed content
- Any hot themes in a text source.
Lexalytics has provided technology to other search and content processing companies. For example, Northern Light and Fast Search & Transfer, to name two. A happy quack to the Lexalytics’ team for the MIXT recognition. You can learn more about the company here.
Stephen Arnold, June 7, 2008
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