More Funny Numbers: Enterprise 2.0
June 9, 2008
The Industry Standard’s article “Momentum, Some Confusion Mark Enterprise 2.0” does a good job explaining why buzz words are dragging information technology managers into a quagmire. You can find the very good article here. A number of points jumped out at me. I want to highlight two that struck me as particularly important and offer one observation.
The first point is this comment bit of information in the middle of the write up:
A recent study by the research firm AIIM found that while nearly half of respondents said Enterprise 2.0 is “imperative or significant to corporate goals and objectives,” 74 percent said they have “only a vague familiarity or no clear understanding” of the concept.
I found this downright amazing.
The second point is this fact about a market that people have “only a vague familiarity or no clear understanding” of:
And one prediction has the space ready to explode. Forrester Research recently said that enterprise spending on technologies such as social-networking platforms and RSS feeds will grow to US$4.6 billion by 2013, from $764 million in 2008.
That’s a lot of revenue from a concept most people, including this rural Kentucky boy, don’t understand.
My observation: economic pressures are forcing conference organizers to go to great lengths to create buzz. In a deteriorating economic climate, I think it is attendees zero. Conference marketers 2.
Stephen Arnold, June 10, 2008
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