Google Info Floweth Like Water

June 11, 2008

Super writer Ken Auletta bagged a Googzilla for an interview. Eric Schmidt succumbed to the allure of New Yorker Magazine, a conference organized by a number of old media leviathans. The write up I liked best was Dan Farber’s piece for CNet. You can read “Eric Schmidt in Conversation with Ken Auletta” here. Mr. Farber does a very good job of summarizing the conversation.

Two points fairly jumped from the page into my Kentucky brain cells. Let me highlight these and then step back to offer some observations about the information that is now rushing from the GOOG’s senior managers like water down the streets of Columbus, Indiana.

First, Mr. Farber captures a key thought when he reports that Mr. Schmidt says, “The most impressive products are those that use artificial intelligence…” I don’t have the context, but to me this is a hugely significant point. It gains more oomph coming from Mr. Schmidt.

Second, Mr. Farber picks up another point that others covering the event missed; to wit, Mr. Schmidt’s thought:

What is really important about technology is you have the opportunity to redefine the game over and over…and the winner redefines the game.

Please, read Mr. Farber’s summary of the interview and check out other write ups from The Technology Chronicles and Forbes, among others. By the time you see this, there will be dozens of views of what Mr. Schmidt said.

Let me wrap up with these observations:

  1. This artificial intelligence, computational intelligence, and smart software is, based on my research, one of the core competencies at Google. The fact that Mr. Schmidt mentions artificial intelligence lit up my radar. I think there will be some interesting new services and features coming very soon from the GOOG.
  2. The notion of changing the game is the Google strategy. The idea that Google is concerned with search and advertising is an older model for Google. Today’s Google wants to change the rules in enterprise applications, back office services, cloud services, and several business sectors. Telecommunications is just one sector that’s been caught in Google’s rule changing snare.

If you want more detail about these two points, you can find more in depth information in my two Google studies. Both are available from here.

Stephen Arnold, June 11, 2008


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