Search and Text Analytics in New Fall Wardrobe
July 18, 2008
Clarabridge, according to CRM Today, has announced a new program for its business partners. You can read about the deal here. The most interesting portion of the announcement is the positioning that Clarabridge is adopting. I think of these fresh, clever ways to package search and text analytics as the fall collections of fashion houses. Clarabridge is described as “a leading provided of customer experience management solutions”. The acronym is CEM. In order to deliver better CEM, Clarabridge employs search and other technologies. If you want to know more about Clarabridge, click here. The headline on the Web site describes the company as one which delivers “customer experience intelligence”. I assume that the CEM and CEI are closely related. Clarabridge’s founder did a stint at MicroStrategy, a company that has an interesting track record in business intelligence.
Stephen Arnold, July 18, 2008
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