More Burton Group Wisdom about Enterprise Search
July 20, 2008
On July 17, I commented on the first part of an interview conducted by Margie Semilof. Her interview subjects were two consultants attached to the Burton Group. You can read my views and opinions about Part I here.
The second part arrived today with a publication date of July 14, 2008. Like the US snail mail service, express delivery can vary. You can read the full text of the interview with Guy Creese, a content management expert at Burton Group, a Midvale, Utah-based research company here.
I don’t get too excited about content management systems, and I am quick to point out that CMS has created more challenges than CMS has resolved. Software experts in CMS who want to make the leap into enterprise search or a closely allied field remind me of some of the MBAs at Booz, Allen & Hamilton when I worked there 35 years ago. These confident folks figured that with a half hour and some journal articles, no discipline was beyond their ken.
Now to the second part of the interview, which is titled “ABCs of Enterprise Search.” So, my first point is that the poetic convention is abandoned and the interview does not cover the sweep of enterprise search. The interview hits a handful of points, scattering generalizations to dazzle the interviewer.
Several points warrant comment.
First, Mr. Creese, CMS expert, narrows enterprise search to “finding content on your website as well as searching behind the firewall.” Hmmm. In a recent search installation, one of the key requirements was sending queries to a number of public Web sites, concatenating the results, and generating answers. The focus was not finding, but answering questions. Since finding systems have a dismal track record in user satisfaction, I am baffled by this definition.
Second, the interviewer asks a question about tools to normalize content so that a query goes across collections, data types, and sources. The answer given my Mr. Creese is about what’s happening in the market and what Mr. Creese calls segmenting the search market in “a Goldilocks fashion.” I have no idea how transformation and normalization tools relate to the Goldilocks reference. I ask myself, “What the heck is this CMS expert referencing.” Maybe the editor fouled up. Wacky stuff. In his answer, Mr. Creese suggested Microsoft could not develop Fast Search technology itself. I think Microsoft has tried to develop search technology and found that it was not competitive with products from Microsoft Gold partners and tried to buy a Cadillac. Fast is more of a Chevrolet Vega, and I think Microsoft has yet to confront the challenges the acquisition puts on Microsoft’s doorstep.
Third, the interviewer asks, “Who is in charge of enterprise search?” The CMS expert names people who could be in charge. The answer in most organizations is, “No one.” Search is a hot potato and responsibility moves around like a miniature poodle with fleas. I find that more organizations are using procurement teams because the single point responsibility does not work very well.
Fourth, the interviewer wants to know about Microsoft’s acquisition of Fast Search & Transfer. Mr. Creese, if I understand his answer, is that Microsoft wanted a migration strategy and a way to get around the document limit in SharePoint search. My understanding is that Microsoft itself may be confused about why it bought Fast Search & Transfer. The price tag was astounding. The Fast ESP installations require quite a bit of baby sitting to work. Integration so far consists of a Web part. One source in Norway told me that Microsoft is cleaning up the rumors swirling around Fast Search’s financial dealings. In short, the logic is clear in the Microsoft news releases. The reality is a trifle muddy.
Fifth, the interviewer wants to know what one gets with Fast Search & Transfer search technology. In my experience, you get a box of parts. Licensees have to have these assembled to deliver a system that meets specific requirements. As long as the resources are available, Fast ESP–as well as a number of other vendors’ systems–can perform many marvelous functions. When resources aren’t sufficient, well, there’s some trouble in paradise.
My thought is that the answers as published reveal a CMS expert who has not been deeply involved in multiple enterprise system projects. Just like the confident MBAs at Booz, Allen so long ago. It’s easy to talk; harder to be deeply informed.
Agree? Disagree? Help me learn.
Stephen Arnold, July 20, 2008
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great, usefull 0_0