When Old Media Finally Think Hard about Google
August 19, 2008
You need to read David Smith’s long Web log essay about Google. I’m not going to try and summarize it, nor will I pull out a single interesting comment. Published by the Guardian, a UK old media company, the essay combines the best and not so good aspects of old media’s take on Google. The essay is “Google, 10 Years in: Big, Friendly Giant or a Greedy Goliath?” You can find it here. You will get the received wisdom on garage to riches in Silicon Valley. You will learn that Google is a power politics player. You will get the run down on the highest profile products. The most important part of the essay is that it makes clear to me why traditional media are like deer in headlights. The balanced view of Google doesn’t work because the understanding of what Google has built has gone missing. Amazing article and it includes the PR fodder of a quirky picture of the Google guys hanging out and having fun. Magicians use misdirections to awe and entertain. Mr. Smith likes that magic, and it works on traditional media quite well too.
Stephen Arnold, August 19, 2008
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