Google: Enterprise Video
September 3, 2008
Savvy companies have been uploading short videos to YouTube.com. When these are given non obvious names, the corporate videos are effectively “hiding in plain sight.” What’s the organization get from this upload? For one thing, Google picks up the storage and bandwidth charges. How does a company make use of these videos? Easy. The company provides the non obvious file name to an employee or some other viewer.
Well, Google has decided to formalize its enterprise video service. You can read Wired Magazine’s good discussion of the service here. The writer is Betsy Schiffman and the story is “Google Adds a Dash of Video to Enterprise Apps.” For me the most important point in the write up was:
As part of Google Apps Premier Edition, the company rolled out a video-sharing app, which lets business users upload and share videos — such as company announcements and updates — in a private environment. Just like YouTube, users can see how many times the video has been viewed, and they can rate, tag and comment on the videos. The key difference between the enterprise app and YouTube though, is that the video is “secure” and isn’t hanging out for the world to see.
I see this an important step for Google for three reasons:
- Video may not appeal to me but it is the cat’s pajamas for most of the 20 somethings and younger. I think video is brain candy, but it’s here to stay. Google is responding to a hunger for this dross.
- The video service is a test of Google’s security functions that effectively creates what I call in my forthcoming Google monograph a “GPN”; that is, Google private network. I wrote about several Google patent documents’ disclosure of this type of connection, and now a portion of these innovations is available.
- Google has new options for monetizing video, long a loss leader for the company.
- Google’s has an invention that allows the company to act as a matchmaker between talent and those who want to hire that talent. One possible application of this matchmaking service is to allow Google to act as a “virtual” agent in matching a customer who wants a video with those who can deliver.
In short, I think this, like Chrome, is an important step for the GOOG. Agree? Disagree?
Stephen Arnold, September 3, 2008
Comments
3 Responses to “Google: Enterprise Video”
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I’m a user (and big fan) of Google Apps. For a small/new business, how can you NOT consider it? IMHO, the Premier Edition (at $50/year/user) is a no-brainer.
Google has authored several whitepapers and online videos that describe how companies, both large and small, can benefit from using the suite of Google Apps. Titles include Curbing Costs with Google Apps and Google Apps: Quick Tour.
JV,
I do consider it. I think the GOOG is moving with more alacrity, which will create opportunities up and down and across the market space.
Stephen Arnold
Stephen –
You’re right — my question, “how can you NOT consider it?” was more a rhetorical one directed at the reader, not towards you 🙂
Disruptive technology, such as Google Apps or Chrome, will create opportunities throughout the market space. That’s why they’re disruptive…