HP Gets Googley
September 20, 2008
The story in InfoWorld “HP Applies Google Model to New Storage System” marks a turning point in vendors of expensive, brand name iron. You can read the story by Mikael Ricknas here. For me the most important point in the article was:
Hewlett-Packard’s ExDS storage system is an online content repository that will cost less than $2 per gigabyte or $2,000 per terabyte.
HP sells significant amounts of hardware to Microsoft. At this bargain basement price, HP must think it can make money on what may be knife edge margins. As important, Hewlett Packard appears to be emulating Google’s approach to storage. Google’s technical papers reveal significant details about its storage methods five years ago. If you read between the lines, Google references its storage techniques in its discussion of other Google innovations.
The HP technology could assist Microsoft and other companies wrestling with storage. I wonder if Google has improved its storage methods in the same 60 month interval. Catching up to where Google was won’t provide a substantive payoff over the long term.
Can HP innovate to leap frog Google? Let me know your thoughts?
Stephen Arnold, September 19, 2008
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