Silobreaker: Two New Services Coming
October 24, 2008
I rarely come across real news. In London, England, last week I uncovered some information about Silobreaker‘s new services. I have written about Silobreaker before here and interviewed one of the company’s founders, Mats Bjore here. In the course of my chatting with some of the people I know in London, I garnered two useful pieces of intelligence. Keep in mind that the actual details of these forthcoming services may vary, but I am 99% certain that Silobreaker will introduce:
Contextualized Ad Retrieval in Silobreaker.com.
The idea is that Silobreaker’s “smart software” called a “contextualization engine” will be applied to advertising. The method understands concepts and topics, not just keywords. I expect to see Silobreaker offering this system to licensees and partners. What’s the implication of this technology? Obviously, for licensees, the system makes it possible to deliver context-based ads. Another use is for a governmental organization to blend a pool of content with a stream of news. In effect, when certain events occur in a news or content stream, an appropriate message or reminder can be displayed for the user. I can think of numerous police and intelligence applications for this blend of static and dynamic content in operational situations.
Enterprise Media Monitoring & Analysis Service
The other new service I learned about is a fully customizable online service that delivers a simple and effective way for enterprise customers to handle the entire work flow around their media monitoring and analysis needs. While today’s media monitoring and news clipping efforts remain resource intensive, Silobreaker Enterprise will be a subscription-based service that will automate much of the heavy lifting that either internal or external analysts must perform by hand. The Silobreaker approach is to blend–a key concept in the Silobreaker technical approach–in a single intuitive user interface disparate yet related information. The enterprise customers will be able to define monitoring targets, trigger content aggregation, perform analyses, and display results in a customized web-service. A single mouse click allows a user to generate a report or receive an auto-generated PDF report in response to an event of interest. Silobreaker has also teamed up with a partner company to add sentiment analysis to its already comprehensive suite of analytics. Currently in final testing phase with large multinational corporate test-users and due to be released at end of 2008/early 2009.
Silobreaker is a leader in search enabled intelligence applications. Check out the company at www.silobreaker.com. A happy quack to the reader who tipped me on these Silobreaker developments.
Stephen Arnold, October 23, 2008
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