Verizon: Battleground for Google and Microsoft
November 9, 2008
Verizon has become a battleground for Google and Microsoft. You can read Channel Web’s take on this dust up here. Michele Masterson’s “Microsoft Horning in on Google-Verizon Deal” does a good job of explaining of the fire fight. Google did not nail the deal in August. Apparently there were concerns about the sharing of advertising revenue. The result was that Microsoft stepped forward with a counter offer. Now Verizon finds itself the belle of ball with two handsome suitors vying for Verizon’s charms. My take on this is that Verizon will craft the best deal it can get. I don’t think Verizon knows what business Google is really in, nor do I think Verizon looks beyond the numbers on Microsoft’s proposal. What is certain is that Google and Microsoft will find themselves in more fire fights of this type. When will all out war break out? I think it has. Google’s too circumspect to say it. Microsoft is too distracted with its many other challenges to recognize it. A new era has begun. This Verizon issue may be the equivalent of the assassination of Archduke Franz Ferdinand, heir to the Austro-Hungarian throne, in Sarajevo on 28 June 1914.
Stephen Arnold, November 9, 2008
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