Nstein Branches Out
December 11, 2008
Nstein Technologies is helping media companies like Scripps, Bonnier, and Time expand search taxonomies to return better search results. By customizing word relationships, Nstein uses semantics to categorize results in context. The goal is to increase user satisfaction. By giving them better results in searches, the customers are more likely to return to the web site. To support the idea, Nstein redesigned its entire site, incorporating a custom taxonomy to increase reader satisfaction. Their example: “Stuffing” was added to the taxonomy – and an association was made between “Dressing” with “Stuffing,” so no matter which keyword a reader chose, all relevant recipes would appear. Companies also are going farther than custom taxonomies – they are adopting and expanding authority files (controlled lists of products, companies, locations, people, etc.) It all comes down to making search better.
Jessica Bratcher, December 11, 2008
Comments
4 Responses to “Nstein Branches Out”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
I just want to tell you that you are the first blog that I read on Content and Search and Web.2 and Semantic Web and cies that are related on those subjects. I am an investor learning about those developments and you are the best teacher online
Montreal
Canada
Stephen – I think it would be really clever if the system/taxonomy could learn that the two were related such that manual intervention was not required. This kind of manual set-up and management of taxonomies has been a bugbear within the text analytics industry for many years and limited its growth. Auto creation of taxonomies based on the content present and an ability to learn which categories new terms and vocab belong to is no longer a holy grail – it exists in Leximancer today. Rgds, Neil Hartley, CEO Leximancer.
I’m interested in Semantic Web like companies working more on the B2B side. According to their website, they seems to have a pretty complete range of information extraction modules including sentiment analysis. They have an impressive set of clients, patents, etc. Will put them on my radar 🙂
Leximancer..I recently asked for a trial copy for their 3.5 version.
After exchanging 10 emails with 2 of their company representatives, they declined to provide me with a free trial.
Instead they said, “…that we can negotiate for a paid desktop trial.”
Although they advertise a free trial at their site, they actually trying to make people pay for a tial version.
How crappy and scummy is that?
Stay away from them. The software costs 1500$ AUD, and they expect you to pay without testing it.
Unless of course you pay for a trial version first.
Most probably their software is full of bugs..
They con people into buying their crappy software!
Stay away from them!