Yahoo: Slipping and Dipping

January 11, 2009

I have deep skepticism about third party data. Nevertheless, when reports about Web site traffic and online advertising share appear, the data get snapped up the way Tess goes for a dropped chicken wing. Silicon Alley Insider’s “Yahoo’s Share of All Search Advertisers Drops 36% in QY (YHOO)” is worth reading. You can find the story and the scary red line here. Let’s assume the data are accurate. Bad news for Yahoo. Let’s assume the data are off a tad, say, down 18 percent in Q4. Slightly less bad news. If the Yahooligans continue to slip, the GOOG benefits. Yahoo started as a directory, became a portal, and then floundered. Like a person overboard in the Arctic waters off Nordkaap, even a strong swimmer succumbs. A weak swimmer, well, not much chance. Yahoo is now in the Arctic waters.

Stephen Arnold, January 11, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, Financial, News, Online (general), Search, Yahoo

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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