Lousy Economy, Google Gains Share

January 12, 2009

Barron’s reported here that Google gained market share in Web search in the US in December 2008. The source of the data is Hitwise.com. I think these data understate Google’s actual market share, but when the Wall Street Journal’s progeny asserts 72 percent market share, it must be true. The question is, “What will Microsoft and Yahoo do to gain ground?” The answer is, in my opinion, “Not much they can do.” Search is not a priority at either Microsoft or Yahoo. Sure, both outfits say search is job one, but the GOOG is built on search. Search is an add on, a pair of foam dice hanging from a bigger vehicle’s rear view mirror at Microsoft and Yahoo. Time is running out to catchup. Time to leapfrog.

Stephen Arnold, January 12, 2009


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