Good Bye Recruiters, Hello Resellers
January 15, 2009
The Romans ran out of citizens wiling to fight for their plot of land. The solution was mercenaries. Now Google has crossed its Rubicon. Its first ever layoffs balanced Google’s expansion of its Google Apps’s reseller program. You can read a good description of the play in Ars Technica here. What I liked was the inclusion of a video explaining the program. Why write when you can make a video, which has big implications for competitors who want to match Google’s marketing of its new push. Google will become a formidable competitor in the enterprise sector with its army of mercenaries.
Stephen Arnold, January 15, 2009
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