Search Spending Disambiguation
January 19, 2009
Search and content processing struggles with ambiguity; that is, figuring out the meaning of metaphors, homonyms, and other tricky parts of human utterance. The headline "Report: Search Spending Off 8 Percent in Q4" here is a headline that needs disambiguation. The "search" referenced is the online pay for placement and some other bits of the online advertising business. Beyond Search tracks spending in the enterprise search and content processing sector. Our update of the search and content processing vendors is prompting posts about companies that seem to have fallen by the wayside in enterprise search and enterprise content management. If you want a figure for how the financial crisis is affecting online advertising, the data reported by Greg Sterling are for you. For other slices of the industry, you will have to look elsewhere.
Stephen Arnold, January 19, 2009
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