Google: Betting on Demographics
January 21, 2009
A reader groused about my poking fun at the British Library research reports. You can read these Swiftian essays here and here. Libraries are in a tough spot. With the financial crisis expanding, libraries are now the go to place to get warm and look for a job. Most libraries depend on a funding authority for money. As those authorities find themselves short of cash, libraries find themselves fighting for enough dough to keep staff and pay the heating and electricity bills. Book and journal acquisitions are lower on the list. Therefore, libraries have to justify the monetary needs. The British Library and the other national libraries are leading a charge for the relevance and importance of buildings stuffed with people looking for work. Oh, yes, these libraries want to collect dead tree outputs of publishers, pictures so these can be placed on Yahoo’s Flickr service, and electronic information so a user can access these data. The problem with this picture is that the Google has become the global library. National libraries are becoming more like branch offices of Google. Now librarians get annoyed when I point out that:
- Google is indexing books, magazines, Web sites, and Web logs
- Google is indexing government information
- Google is offering a job service that few know anything about but you can read about this in my forthcoming study of Google due in April 2009 from Infonortics (I’m sure an entitlement generation blogger will jump on this item and write about it before my study comes out. Imitation is a form of flattery I suppose, but it is more of a character trait of the trophy children in my opinion)
- Google is gathering videos.
What are libraries doing? Well, I don’t think libraries are in step with what users’ information needs are. I think college professors, mayors, and government officials have their views of libraries. Street people hanging out in the Louisville Free Public Library probably have a different view, however.
I thought of this problem when I read the ZDNet article by Zack Whittaker, “Can We Rely Entirely on Google and Wikipedia?” here. The core of the write up is that Mr. Whittaker doesn’t need the library. He’s of the opinion that Google and Wikipedia provide enough information to write “essays and research”. He does a very good job of comparing what’s available fro free and what’s available from a library. To be fair, he does point out that his university library has some utility. But the online services are able to deliver “more than the full library”. The best combination is Internet access and access to a university library.
Now what’s this mean? Mr. Whittaker looks to be about 22 or 23 years old. But what about the kids who are 11 or 12 years old. I think the individuals in this younger demographic chunk will be more comfortable with iPhone and netbook form factors. Libraries may be a very foreign experience. But libraries have to shift into gear or their budgets will continue to shrink. That solves the problem for the 11 to 12 year old. The library will be like a lounge no fungible information artifacts required. A connection to the network and access are sufficient.
Stephen Arnold, January 21, 2009
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2 Responses to “Google: Betting on Demographics”
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Don’t push it… I’m 20 😉
Zack,
The photograph was a poor one. With a closer look, you look about 19.
Stephen Arnold, January 21, 2009