Video Sites and Search
January 27, 2009
ZDNet posts interesting statistical data, a bit like the old Predicasts’ File 16 data on Dialog minus the type charges. On January 23, 2009, Alex Moskalyuk summarized the comScore video site traffic data. You can view his original post here. I took a look at the data and did some quick fiddling around. I was interested in how much additional traffic one of the video sites listed would have to generate to pull even with YouTube.com in the month reported in the table. Here’s my rework:
| Property | Viewers, 000 | Share | Traffic Needed |
| Total Internet | 146,064 | 100.00% | — |
| Google Sites | 97,928 | 67.045% | — |
| Fox Interactive Media | 58,115 | 39.787% | 39,813 |
| Yahoo! Sites | 39,956 | 27.355% | 57,972 |
| Microsoft Sites | 34,979 | 23.948% | 62,949 |
| Viacom Digital | 27,109 | 18.560% | 70,819 |
| Hulu | 22,456 | 15.374% | 75,472 |
| AOL LLC | 22,442 | 15.364% | 75,486 |
| Turner Network | 20,735 | 14.196% | 77,193 |
| Disney Online | 13,028 | 8.919% | 84,900 |
| Time Warner – Excl. AOL | 12,564 | 8.602% | 85,364 |
| Source: comScore | |||
What’s interesting is that Hulu.com, to pick one video site that gets a lot of hype as a YouTube.com competitor needs to attract 75,486,000 more visitors to match YouTube.com’s traffic. What surprised me what the strong showing of Fox Interactive Media. Fox needs only 39,813,000 more visitors to reach parity with YouTube.com. I don’t watch video but it seems that Google’s 67 percent market share in video may not be as solid as its 70 percent share in Web search. The gap in video is narrower at least for Fox.
Stephen Arnold, January 27, 2009
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