The Most Agile of the Dead Tree Outfits Trimming Digital Staff

January 28, 2009

A happy quack to the reader from Australia who alerted me to some News Corp. staff reductions. Greg Sandoval reported here that News Corp. chopped some staff. What caught my attention was that the trimming took place in digital units, including MySpace.com and Photobucket.com. What’s the problem? In my opinion, its a business model issue. Suck a start up into a giant outfit and there’s culture, technology, and financial shock. What’s the dead tree fix? Fire those who work in the digital units. Change the business model or dig into technology? Nope, dead tree outfits know best.

Stephen Arnold, January 28, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, News, Online (general), Publishing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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