Google Dethroned: Okay, Right after the Next Financial Report
January 23, 2009
Sarah Lacy who has a sketch of a stylish woman as a logo wrote “Google Dethroned?” here. Notice that the Beyond Search Web log has an image of a pest-infested goose as a logo. You can probably figure out that Beyond Search’s analyses are somewhat different from Sarah Lacy’s.
Before I read her interesting article, I looked at the news about Google’s financial results here. The CNNMoney.com headline is more explicit here: “Google Sales Jump 18%”. I am no Ivy League sophisticate. I swim in mine run off in Harrod’s Creek, Kentucky, for goodness sakes. The addled goose figured out that Google cranked over $5 billion in revenue and operating income of about 33 percent. As I read this summary, I thought about the GOOG’s having somewhere between 70 and 75 percent share of the Web search market. I also keep hearing about Google. There is a certain media fascination with what is generally perceived as a Web search and advertising company. That is a false impression in my opinion. Quack.
Ms. Lacy’s view, if I understand her as she intended, Google has been on top and is now in the process of falling to the rocks below the top of the hill. She identifies some signs of Google losing its Web supremacy. I can’t reproduce her list without spoiling your fun. I will mention one example: Hulu. The idea is that YouTube.com is facing tough competition from Hulu. Hulu’s video search is better. For me, the most interesting comment in her write up was:
The last three times I’ve looked for a video clip, I’ve spent half an hour scouring Google and YouTube only to get a flood of inaccurate results. Each time, I’ve tried Hulu as a last result, and found the clips within minutes. Hulu has better fields, parameters and user interface for searching videos than Google, which still appears to search for video the way it would for text. Hulu won its own game (content) and shockingly in video beat Google at its own game (search).
I have been involved in search for a long time. Could Ms. Lacy’s failure be related to her query itself? My hunch is that formulating the appropriate query may have more to do with finding what’s needed than the search system. I find the vendors’ video search systems less useful their than text search systems. However, when I watch the Beyond Search goslings looking for video using an Apple TV and a Mac Mini, I don’t recall any problems in findability for young goslings. I think my Beyond Search goslings have video search whipped. Maybe it’s age? Maybe it’s search query formulation? Maybe it’s what the user is seeking. Monday I asked about Johnny Cash and within seconds I was asked, “Do you want Hurt? Something from his days on the road with Elvis?” I made a chance comment and the YouTube system reacted faster than my addled goose brain. The results were spot on.
I do want to state that I don’t think any company can remain “on top” forever. Check out GM. There’s a good example of how long a former giant can exist even though it is irrelevant to me.
I think the flaw in Ms. Lacy’s and her informant’s argument is the assumption that Google is a Web company.
Wrongo. (That’s goose talk for really off base.)
Google has more in common with the pre break up AT&T than Netscape. Mavens who keep thinking of Google as a search and advertising outfit are in for a really big surprise. You can get more color on this surprise in my forthcoming Google: The Digital Gutenberg (Infonortics, Spring 2009). In the meantime, take arguments like those articulated in “Google Dethroned” as received wisdom that may not be 100 percent in line with reality.
Stephen Arnold, January 23, 2009
Microsoft-Nortel Parallel
January 23, 2009
Matthew Nickasch’s “Could Microsoft Become Another Nortel?” here is an article that would not have occurred to us in Harrod’s Creek, Kentucky. We don’t think too much about non search vendors and Nortel is not a player in the space we monitor. Microsoft is a search vendor. The company has Web search, various test search systems which you can follow here, Powerset (based on long standing Xerox technology), Fast Search & Transfer (a Web search company that morphed into enterprise search then publishing systems and now into conference management).
Mr. Nickasch picks up the theme of the layoffs at Microsoft that were triggered by the firm’s financial results reported in January 2009. For me, the most interesting comment in the article was:
Many large companies have much to learn from the recent events of Nortel, who filed for bankruptcy protection last week. Organizations with disjunct structures and complexly-integrated business functions need to critically evaluate their overall business structure.
I am not a fan of MBA speak, but I absolutely agreed with the use of the word “disjunct”. That is a very nice way of saying disorganized, confused, and addled (just like the goose writing this Web log). Nortel, once a giant, is now a mouse. A mouse in debt at that.
Three notions were triggered by Mr. Nickasch’s apt juxtaposition.
First, could this be the start of a more serious effort to break up Microsoft? Unlike Nortel (Canadian debt, government involvement, global competition), Microsoft could be segmented easily. Shareholders would get a boost from a break up in my view.
Second, what happens to orphans like big dollar acquisitions that have modest profile into today’s competitive enterprise market. I hear about SharePoint. I hear about Silverlight. I even hear about Windows Mobile. I don’t hear about ESP. In case you have forgotten, that’s not paranormal insight; that’s enterprise search platform.
Third, what’s the positioning of on premises software versus cloud software. Microsoft has quite a few brands and is at risk in terms of making clear what tool, system, service, and feature is associated with what product line.
In my opinion, I think Mr. Nickasch has forged a brilliant pairing. A happy quack to him.
Stephen Arnold, January 23, 2009
Autonomy Buys Interwoven: Implications for Enterprise Search
January 23, 2009
The search related Web logs lit up on January 22, 2009. Autonomy acquired Interwoven. You can read about the $775 million deal on Yahoo here. KMWorld, the outfit that publishes my Google enterprise search column has an item here. Both write ups are useful, but both lack some color about the implications of this deal, assuming that it goes through, are not in these stories. Let me highlight the points that emerged from our discussion over shredded pork at the local Chinese eatery in Harrod’s Creek, Kentucky.
First, the content management sector is a bit confused. There are different types of “content management” in an organization. The Interwoven type focuses on Web content, although the system can be revved up to perform more robust tasks. Autonomy lacks a Webby CMS function, and the acquisition fills in a gap. Keep in mind that Autonomy has been quicker at buying into enterprise software than some of its competitors; namely, Microsoft. Microsoft bought search; Autonomy bought CMS. That is an important difference. Autonomy can continue to support SharePoint and use the Interwoven customer base as an upsell platform.
Second, the deal may mean bad news for Vivisimo and the other search vendors who have snap in solutions for the various Interwoven products. Autonomy will favor its own products, not those of a competitor. In the short term, there probably won’t be a dramatic change, but over the course of the next year, third party Interwoven solutions may dance to a different tune. Autonomy may prefer rap or hip hop; the third parties may like classical, find the Autonomy music not to their taste and vamoose on their own accord.
Third, Autonomy gets a revenue injection. I think that Autonomy’s management will need to crack open their MBA course books. Interwoven is not sailing in calm waters. CMS as a discipline is viewed as a disaster in many organizations. Some of the licensees of high profile systems are somewhat dissatisfied. I heard about one vendor who is facing legal action from a US government entity because the CMS didn’t work. With open source CMS looking more attractive, Autonomy will have to manage some fire drills with existing Interwoven customers, keep costs under control, and convert the Interwoven customers to Autonomy’s product line.
Fourth, CMS vendors have built their systems on the principles of what I call “prisoner of war” engineering. The idea is that prisoners have to use what’s available to meet their immediate needs. Some of today’s CMS solutions are pretty creative, but quite a few of them are not ready for prime time. Hacking is okay. Hacking disguised as commercial grade enterprise publishing solutions are not. Some CMS vendors’ engineering decisions, therefore, were made when the client wanted more than HTML pages with dynamic urls. Over time, the “prisoner of war” engineers used whatever code was available to craft something that would keep the client paying its CMS bills. It is too soon to tell if Autonomy’s talented engineers can “fix up” some of the Interwoven plumbing.
Finally, in a deteriorating market, some Interwoven customers may jump to lower cost open source alternatives. Sure, corporate information technology mavens want to buy brand name solutions. But if the choice is between the high priced, high profile solution and a lower cost open source system, I think Autonomy will have to do some serious offensive selling. If Interwoven’s existing customers slip away, then the price tag could be a tough one to swallow for a company of Autonomy’s size.
Sixth, Interwoven strikes me as having quite distinct CMS businesses. Autonomy may covet the legal sector. The question becomes, “What will Autonomy do with the enterprise business?” A quick decision may be necessary. Competitors like Open Text may strike hard and fast. Will Autonomy have the fench to contain the Open Text horses?
With the deal, Autonomy once again jumps ahead of its direct competition in the enterprise search sector. Endeca, Microsoft, Oracle, among others have yet to show Autonomy’s agility or its nose for opportunity.
As more information becomes available from “real” news sources, I will take a look and update the Beyond Search team’s quacks. Oh, if you want to tell me I am off base or if you want to add some information, please, use the comments section of this Web log. No more PR people today, please.
Stephen Arnold, January 23, 2009
EntropySoft Adds Connector
January 23, 2009
EntropySoft has added another connector to its collection; this one is a Documentum eRoom connector. It enables read and write access to content stored in the EMC Documentum eRoom , a a complex application for dealing with unstructured content. EntropySoft’s goal with every connector — there are more than 30 — is to facilitate content access and interoperability, which facilitates search. I’ve written about them a couple times before, check out the Beyond Search archive. Taking the Documentum connector idea a step further, EntropySoft just inked a deal with Image Integration Systems to integrate its connectors into Image Integration’s DocuSphere line of business process management products. Using existing Image Integration contracts with enterprise content managers (Microsoft SharePoint, OpenText LiveLink, EMC Documentum, among others), EntropySoft will expand its opportunities for connector business. If you want to keep track of developments and connectors, EntropySoft has a newsletter. You can subscribe here. We do.
Jessica W. Bratcher, Jan. 22, 2009
Mark Logic: A Lifesaver for Content Producing Organizations
January 23, 2009
Technology has to reduce costs, streamline product production, and deliver a competitive advantage. Without a payoff, the zippiest technology is not worth too much. Beyond Search casts a skeptical eye on technology that is disconnected from the real-world of today’s financial crises.
This week, the Beyond Search team was given a briefing about some interesting new functions and services for the Mark Logic platform. If you are not familiar with Mark Logic, click here to read an interview with the company’s senior manager, Dave Kellogg, or click here to access Mark Logic’s description of its next generation data management platform and content processing system. (The demos are quite useful by the way.)
What’s new?
First, Mark Logic has developed a MarkLogic Connector for SharePoint. There are somewhere in the neighborhood of 100 million SharePoint licenses in the world at this time (January 2009). Microsoft provides some basic tools, but for industrial strength content manipulation, the Mark Logic platform with its support industry standards like the XQuery language and Open XML adds beef to the anorexic SharePoint frame.
With the connector, an organization can move content automatically from SharePoint into the Mark Logic system. Once in the Mark Logic environment, the content can be sliced, diced, index, classified, and repurposed. In fact, once set up, the SharePoint system feeds content into an automated publishing system that is more agile than the multi million dollar enterprise publishing systems that IBM and Hewlett Packard are pushing on their customers.
Mark Logic’s SharePoint connector includes an added bonus. if a SharePoint system goes south, the content in the Mark Logic system can be made available to a rebuilt SharePoint system. The benefit is that Mark Logic adds an no-cost insurance policy for SharePoint. Although a solid product, SharePoint has idiosyncrasies and the Mark Logic platform, the new “active library mirroring”, and the “workflow integration” components give content producing organizations levers on which to boost their competitive advantage.
Think automation. Think cost control. Think product agility.
Second, Mark Logic Toolkit for Word is a new and much needed rework of a 25 year old technology. In the 10980s, publishing and content producing organizations used XyWrite III+ to provide writers with an environment. The writer would type into the XyWrite system. When the file was saved, XyWrite would perform important housekeeping functions automatically. For example, a newspaper company could ask a reporter to file using XyWrite. When the story was complete, XyWrite would insert the reporter’s name and title, insert standard tags, and include the typesetting codes so the story could flow into a DEC 20 ITPS publishing system or its equivalent. XyWrite was acquired by IBM and orphaned hundreds of publishing customers, including the US House of Representatives to name one.
Now Mark Logic has created a XyWrite for the 21st century. The idea is that a content producing organization can build an application with the MarkLogic Toolkit for Word. The application runs in Word. Since many professionals work exclusively in Word, almost any content task can be automated in part. The idea is to remove certain burdensome tasks like inserting metadata into a document, copying it to a specific location, and notifying a colleague that the draft is available for inclusion in another document. The Toolkit makes it possible to eliminate some of the human tasks in order to reduce content production delays and minimize errors introduced via repetitive tasks. Humans get tired. Software does not. If you want additional detail, click here.
Mark Logic interface for Word. © Mark Logic, 2009. Used with permission of Mark Logic.
Net Net
Beyond Search tracks innovations in data and information management. Mark Logic is an interesting company because it points the way content manipulation systems are moving; namely:
- Open standards and easy extensibility
- Practical functions that reduce the costs associated with content production and manipulation
- Support for applications that are–whether one likes or dislikes SharePoint and Word or not–the standard for certain organizational tasks.
The inclusion of a work flow component adds to the usefulness of the Mark Logic solution. We’re impressed. A happy quack to the engineering team at Mark Logic. Now, what’s next?
Stephen Arnold, January 23, 2009
Beyond Search, Public Relations, and News
January 22, 2009
One of my neighbors has been trying out her .60 GE M134 Predator. I don’t think she had depleted uranium bullets, and I haven’t seen squirrels or my neighbors’ dogs since her fusillade. My publisher of my forthcoming Google monograph sent me a joke germane to the weird world I inhabit with this Web log. Disclaimer and editorial policy for the Web log is here in case you are not familiar with the addled goose’s approach.
First, the joke, translated by my demanding, time obsessed editor whom I have known for more than 25 years. We’re still not pals, which provides some insight to my inherent likeability. He’s a gem, of course.
Joke: Consultants, PR People, SEO Mavens Embraced
A shepherd was guarding his flock in the middle of the countryside when, in a cloud of dust, he spied a Range Rover coming towards him. The driver — a young man in an Armani suit, Gucci shoes, Ray Ban sunglasses and Hermés tie — lowered his window and said to the shepherd: “If I can tell you exactly how many sheep there are in your flock, will you give me one of them?”
The shepherd looked at the young man and replied: “Certainly”.
The man parked his car, fired up his laptop computer, connected it to his mobile phone, surfed the Web to the NASA page, communicated with a satellite navigation system, surveyed the region, opened a database and thirty or so Excel sheets with complex formulae. Finally, he printed off a detailed report of around ten pages on his miniature printer and told the shepherd: “You have exactly 1,586 sheep in your flock”.
“That is accurate,” said the shepherd. “As agreed, please take one”.
He watched the young man make his choice and install the animal in the back of his car, then he added: “If I can guess your profession correctly, may I have my animal back?” “Why not?” replied the young man.
“You are a high-powered information consultant”, said the shepherd. “Absolutely correct,” came the reply. “How did you know that?”
“It’s easy. You arrive without having been asked. You want to be paid to answer a question to which I already knew the answer and, quite evidently, you know nothing at all about my business. Now, please give me back my dog”. (Translated by Harry Collier, Infonortics, Ltd. 2009)
If you didn’t “get” the joke. Here’s a visual aid, needed because 20 percent of the US doesn’t read at the high school level and most professionals under the age of 30 (what I call the trophy generation) are often happier with a YouTube.com video than a verbal challenge-response approach to a topic.
 |
 |
Tip: the sheep is white. The dog who is ArnoldIT.com’s marketing consultant, is the caramel color animal. Both have similar ears which may confuse some of the trophy generation who think I am a publishing company.
Printed Blogs: Windfall or Pitfall
January 22, 2009
The New York Times “Publisher Rethinks the Daily: It’s Free and Printed and Has Blogs All Over” is available online here. I am looking at my dead tree version (business section, page B 3, January 22, 2009) that arrived at 8 30 am Eastern and contains the news from the last printed edition available in New York yesterday. The paper was in an annoying blue bag because the delivery service will not use the newspaper receptacle in front of my log cabin. The paper was wet because the delivery person thoughtfully dropped the paper in the polluted Bear Grass Creek that runs next to the road. But Claire Cain Miller and the New York Times’s editorial team thinks there is a future for traditional newspapers. Let’s recap:
- I am a paying subscriber and I don’t get access to the online service without jumping through hoops
- The paper is a day old
- The paper is wet.
A free newspaper adds one advantage: I can pick it up. I don’t have to get it from the creek.
Okay, now let’s look at the argument in Claire Cain Miller’s write up. If you want good news about the dead tree crowd, just stop reading. Claire Cain Miller is not just off base, Claire Cain Miller (whose name I put on a macro) is writing about a world that exists in the editorial and management meetings of dead tree outfits.
The angle is a start up called the Printed Blog. The founder, Joshua Karp, wants to reprint stories from Web logs and put them in paper form. For me the most important point was:
Advertisers will like the Printed Blog, Mar Karp said, because is its hyper local.
I agree that the notion of “hyper local” is a good idea. To Claire Cain Miller’s credit, there is a reference to the demised of free papers.
Now, let’s think about the economics of this venture:
First, the idea of using Web log content is not a new one. The twist is to put it on paper. Here are the costs of this idea: The decision to use a medium that uses paper (getting more expensive), requires physical distribution (labor and fuel costs are rising too), and has to be sold to advertisers wanting to hold on to what cash is in their pockets (expensive and possibly long sales cycle). Mr. Karp will have to be a very savvy manager to deal with these cost issues.
Second, putting a Web log post on paper is not much different from my printing out a Web log story via the Web. The advantage is that I have a fungible copy (maybe good for an attorney looking to chase an ambulance) but not much use to me. I have a netbook with WiFi and a lousy Verizon wireless card. These are better than dealing with paper.
Third, free on the Web versus free in paper makes more sense to me. First, I put AdSense on my Web log and get a few pennies from the GOOG every month or so. Free in paper contributes to trash and papers left on subways. Louisville has two free papers: LEO and one created in a me-too knee jerk by the Courier-Journal (owned by Gannett). Each issue gets smaller, and I find it incredible that restaurants tolerate the piles of free papers stacked in waiting areas for patrons to browse and discard.
Now let’s assume that The Printed Blog takes off. In a city like Chicago, how many free newspapers filled with Web logs will advertisers support? Don’t know. Well, no one knows. My hunch is that as soon as a me-too outfit jumps into this arena, the window of opportunity will slam shut. Costs are the killer. To get reach means more printing. More printing means more cost. More cost means higher ad rates. With Google creating a New York City service, how tough will it be for Google to slice out blogs about New York City and add them to its new service. If you don’t know about this new Google service, click here. So who will have lower hyper local costs. Google or The Printed Blog? (You could have read about this new Google service by browsing the Overflight service which is free, has ads, and is available in electronic form.)
Print media, like clay tablets, will exist. But like clay tables, I find them at flea markets and craft fairs with messages like “Home Sweet Home” and “In my kitchen, I’m the boss”. That may be where most dead tree publishers find their market in the 21st century.
Stephen Arnold, January 22, 2009
Search Microblogs
January 22, 2009
A happy quack to our goose-friendly pals at Pandia in Norway. The service published “Search across Microblog Services” here. The write up contains more information about services that index and make accessible posts on Twitter. You get useful tips on how to use these services plus some helpful links. For me, the most interesting comment was:
The signal-to-noise ratio on Microblog services is appalling. Still, these sites contain a wealth if information. With the right tool and a healthy amount of curiosity, Microblogs are a goldmine of information. It is a good idea to search across several Microblog services. Twingly presents the search results in an informative manner and the advanced search options are great. So this can prove to be a useful service.
The Beyond Search team has added these links to our bookmark file. Navigate to Pandia.com and snag this gem, please.
Stephen Arnold, January 22, 2009
Google Leaves Sinking Newspaper Ship
January 22, 2009
Dozens of stories about Google’s killing its print ad resale business are buzzing around my newsreader. Like flies in Canberra, these stories won’t go away. I like Brian Womack’s “Google to Stop Selling Print Advertising Next Month” and you can read his run down here. For me one key factoid was that Google had signed up 800 newspapers. I didn’t know there were that many newspapers left in the US. Another comment I noted was:
Google said today it will continue to devote a team to newspaper companies, seeking ways to help them make money online.
Now that will work pretty well. I don’t think that there are too many Googley folks at the newspapers these days. Maybe this Google team will do what others have been unable to do; that is, revivify an industry’s business model that’s been unchanged since the first broadsheet appeared in London a couple hundred years ago. Googlers are good, but I don’t think Googlers are that good.
The Google role model?
My take is that Google is in a good position to cherry pick. And what will Googlers select at the newspaper bargain sale? I tackle this issue in my forthcoming Google and publishing study. Some preliminary information is here. I am not sure Google is a digital Mother Teresa, however. What do you think?
Stephen Arnold, January 21, 2009
Clearwell Systems: Going Mobile
January 22, 2009
Clearwell Systems will be adding new processing and management capabilities to its updated E-Discovery Platform. It will be announced at LegalTech NY on February 2, 2009. The “Mobile Clearwell” appliance will help companies at the enterprise level deal with varied legal, regulatory and investigative matters with a single search application. The changes are targeting litigation between foreign countries where laws and statues obviously differ. An e-mail from the PR firm handling the announcement said the platform “regulates the ‘processing’ of personal data, and the ‘transport’ or ‘export’ of data outside of the EU.” Read that as “keeps track of anything anyone does to search or organize e-mail or electronic documents.” As we all know, paper trails are very important to lawyers. The E-Discovery platform and new drop-in appliance are web-based, quick to install, and changes are reportedly streamlined to ensure compliance with those pesky rules governing legal action. Therefore, “Mobile Clearwell” can go to the (paper) mountain along with Mohammad. Keep an eye out here for the official announcement next month.
Jessica W. Bratcher, January 21, 2009
-
- Subscribe to Beyond Search
Feature archive
News archive
-
