It’s Official: Commercial Radio a Dead End
February 13, 2009
The Google backed out of its print ad play. Why? Print ads are not exactly the digital Oklahoma land rush. Now the GOOG is killing off its radio ad business. CNet reports that 40 Googlers will get a chance to browse Google’s immature online job service available from http://base.google.com. Just try a few queries here. You can read the CNet story here. Stephen Shankland included this Google people sensitivity quote in his article:
“We hope to find other roles for the majority of the people concerned and will work to make that happen over the next couple of months. However, given that we are exiting the broadcast radio ad business and selling the Radio Automation business, we expect that up to 40 people may not be able to find other roles at Google.” Google said employees will have about two months to apply for new jobs within the company. The service itself will shut down May 31.
The Dilbert in today’s Courier Journal newspaper addresses this nifty trick of making an employ “apply” for a job at his own company when the pink slip arrives. Microsoft used a special pink slip to thwart leakers and employees annoyed at the RIF (reduction in force). The Google bought dMarc Broadcasting in early 2006. You can read the official Google announcement here. Although Mr. Shankland does not name the company that will be sold, dMarc may be the first Dodgeball of 2009.
More changes are comin’ round the mountain according to the addled goose’s text mining tools. Google is winnowing the market probes that don’t yield what Google covets: eyeballs, advertisers, and cash. With a surfeit of wizards looking for work, even Xooglers may be forced to flip burgers and do home computer repairs.
Stephen Arnold, February 13, 2009
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