Google as Content Tsar
February 21, 2009
The Valley Wag Web log ran an interesting article here. The write up was “The Height of Google Hubris”, and I think that hubris means “a term used in modern English to indicate overweening pride, superciliousness, or arrogance, often resulting in fatal retribution.” Wow. I thought it meant trophy generation confident. Anyway, for me, the most interesting comment was this one attributed to a high ranking Googler named Jonathan Rosenberg.
We need to make it easier for the experts, journalists, and editors that we actually trust to publish their work under an authorship model that is authenticated and extensible, and then to monetize in a meaningful way. We need to make it easier for a user who sees one piece by an expert he likes to search through that expert’s entire body of work. Then our users will be able to benefit from the best of both worlds: thoughtful and spontaneous, long form and short, of the ages and in the moment.
Valley Wag then adds this bit of biographical insight into the Googler who allegedly made the statement I just quoted:
The likes of Rosenberg, whose career before Google was marked by the baroque failures of @Home, a broadband service which ended in bankruptcy in 2001, and eWorld, an Apple-owned Internet service provider which shut down in 1996?
Double wow.
Stephen Arnold, February 21, 2009
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