Twitter in Play
March 1, 2009
Jennifer LeClaire, Newsfactor.com, here wrote “Google Tweets on Twitter Amid Acquisition Rumors” here has an interesting speculation about Google. Her article describes Google’s new interest in Twitter. At the top of the write up, she wrote:
Google may be late to the Twitter party, and its sudden entrance has many speculating about whether it plans to purchase the micro-blogging service that allows 140 characters to tell people what you’re doing. If it’s more search assets Google is after, Twitter would be a prime candidate.
Then she came back to the idea at the foot of the story with a quote from an industry wizard:
“It makes a lot of sense for Google to look at it and think about buying it,” Sterling said. “But what’s it worth and is buying it as a defensive measure sufficient, or does it need to generate revenue commiserate with the purchase price?”
My sources suggested that Google was “conflicted” about Twitter. When I heard this, I considered the notion that Google may have lost some of its agility in recent months. Reorganizing its foundation struck me as a distraction from more important management tasks… like Google’s failure to gain traction in real time search. If Ms. LeClaire is right, then Googzilla may be on the prowl for another high traffic snack. I’m on the fence with this one. I don’t think Google is the same creature it was in its salad days between 2004 and 2006. YAGGs were less frequent, and the company was, well, different. (As a reader named “Alex” knows, a YAGG is yet another Google glitch. You know. Like Gmail becoming Gfail. That sort of “different” in my opinion.
Stephen Arnold, March 1, 2009
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