Yidio: Video Search

March 6, 2009

A happy quack to the reader who alerted me to Yidio, a video search system that indexes 200 million videos. The search system is powered by Truveo. Here’s what Yidio said about itself:

Yidio is owned and operated by 2ten Media LLC, based in San Diego, California which also owns Sportsnipe.com, a sports news aggregator that combines sports news from thousands of sources around the world.  It is 2ten Media’s mission to provide an Internet experience to users that is not only simple and efficient, but employs the highest technology available while adding value to every user.  We are constantly expanding our Internet properties, so be on the look out for good thing’s in the near future from 2ten Media.

Here’s what Truveo said about itself:

Today, Truveo is one of the largest video search engines on the Web. Truveo is the search engine that powers many of the Web’s most popular video destinations. Truveo currently powers video search for AOL, Microsoft Corporation, CNET’s Search.com, Brightcove, Qwest, Kosmix, CSTV, Infospace, Excite, and hundreds of other applications worldwide. Across the network of websites it powers, Truveo reaches an audience of over 40 million users every month. The Truveo video search engine is widely recognized as being the most comprehensive and up-to-date video search service on the Web.

I am not a video consumer. If you can help me understand these two services, let me know. I am also trying to map these services to Blinkx, which bills itself as a big video search system. And YouTube.com? Check out Yidio.

Stephen Arnold, March 6, 2009


5 Responses to “Yidio: Video Search”

  1. Abbas Tahzib on March 6th, 2009 11:51 am


    To respond to your question, let me take a step back. As you are certainly aware, online video is hugely popular. YouTube, a video sharing site, has played an important role in driving this popularity. As the online video market will continue to mature and Internet users will find more alternative online video sites, thus the online video usage becoming more fragmented.

    This is actually very similar to how the browse Internet market evolved. 10 years ago, the majority of the Internet users browsing on the Internet centered around large Internet portals, such as Yahoo, AOL, Lycos, and MSN. As the browse Internet market matured, more browse content & sites became available, thus browse traffic becoming more fragmented. As a result web search, led by Google, became invaluable to users desiring to easily search & discover browse content on web sites. Similarly, the online video will mature and YouTube will eventually become less of a default web destination to find online video, as more online video sites will arise. For example, there are already several vertical-specific online video web sites like fitness video sites or instructional cooking video sites and these will attract various niche audiences. In the US, sites like Hulu.com are becoming extremely popular and even TV broadcasters are publishing their professional video content on their site to attract the online audience. Video search engines, like Truveo and Blinkx will play an important role in helping users easily find & discover online video content available across the Internet.

    In addition to its own web site, Truveo also offers its video search functionalities and index via an open API to third parties. In turn, these third parties can develop a customized & branded video search functionality on their site, based on Truveo’s API. Yidio.com is using Truveo’s API, to power video search on their web site.

    Hope this helps!

    By the way, we recently released two video search coverage studies, which showed Truveo providing the best coverage of video results in both the US and Europe:



  2. Video Search Engines: Yidio & Truevo…03.08.09 « The Proverbial Lone Wolf Librarian’s Weblog on March 7th, 2009 11:04 pm

    […] Arnold for pointing out Yidio and Tureo video search engines on his Beyond Search blog in the post Yideo: Video Search quoted […]

  3. Yidio Update : Beyond Search on March 29th, 2009 12:03 am

    […] a few readers have shown interest in Yidio, the video search system I wrote about here. A reader sent me a link to this interesting post on Quantcast. The site has shown strong traffic […]

  4. yidio | Fooner on July 20th, 2009 5:15 am

    […] Yidio: Video Search : Beyond SearchI am not a video consumer. If you can help me understand these two services, let me know. I am also trying to map these services to Blinkx, which bills itself as a big video search system. And YouTube.com? Check out Yidio. …Read More […]

  5. TV Show on August 19th, 2009 3:24 am

    Ydio is not a search engine user post links on yidio, is like sidereel.com

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