Digital Reef: A Similarity Search Engine
March 9, 2009
Straightaway, there are two “digital reefs”. One is an elearning company. The other–www.digitalreefinc.com–is a content processing company. In my notes, I described the company as offering an “unstructured data management platform.” The headline on the content processing company’s Web site here is “massively scalable”, which is a good thing. The company, according to my notes, was originally Auraria Networks. When an infusion of venture funding arrived, the Digital Reed name was adopted. I’m grateful. I didn’t know how to spell or pronounce “Auraria”. I filed the company under Aura, which was close enough for horseshoes.
Organizations are awash in data, and most are clueless about the nuggets within nor about the potential risks the data contain. To get a peek under the hood, you will want to download the company’s white paper here. The document is 13 pages long. You can review it at your leisure. The company’s news release here said:
Digital Reef (www.digitalreefinc.com), one of Matrix Partners’ and Pilot House Ventures’ premier portfolio companies, today announces a new approach to discovering and managing unstructured and semi-structured data. The Digital Reef solution helps large enterprises deal with key business issues that cannot be properly addressed using traditional solutions. These issues include eDiscovery, data risk mitigation, knowledge reuse, and strategic storage initiatives—all of which stem from lack of control over unstructured data, and require a degree of scalability and performance that traditional solutions cannot provide.
The company’s system “was designed to rapidly address very large stores of unstructured data, without manual effort or disruption to data center or business activity.” With the company’s analysis and classification tools, a licensee can:
- Locate specific kinds of data, including sensitive data like Social Security and credit card numbers
- Identify regulated data for compliance
- Pinpoint relevant documents for pending legal action
- Find intellectual property that can be reused for competitive advantage.
The company’s Web log with posts from founder and president Steve Askers (a former Lucent executive) is here. Entries are sparse at this time.
Despite the lousy economy, new entrants continue to pursue the content processing sector. With each new system, I chuckle when I read about “simple” and “stabile” market conditions. Crazy. I don’t have screenshots in my files nor do I have pricing. On the surface, Digital Reef seems to offer tools that overlap with Inxight Software‘s and Megaputer‘s offerings. I will add the company to my watch list.
Stephen Arnold, March 9, 2009
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