Microsoft Search PR Blitz
March 19, 2009
Two articles today (March 18, 2009) set forth information about Microsoft search. I read each and concluded that Microsoft is stepping up its public relations activities about search and retrieval. Google continues to widen its lead in Web search. The company is also making headway in the enterprise. Google’s competitors point to the many weaknesses of the Google Search Appliance. While not perfect, the company is nosing close to 25,000 appliances shipped to customers worldwide. A typical Google customer is the Washington DC city government, recently in the news. Microsoft’s response is evident in these two articles:
- The Ars Technica article “Why Microsoft Continues with Search: It’s Still Not Solved” here. I agree but there is the problem of Google’s market share and Microsoft’s losing ground relative to Google. Forget “good”; think an AT&T style ecosystem.
- The Microsoft Channel 9 “Xin Wang: Science Fiction, Artificial Intelligence and Search” here. Useful information but not much that will allow Microsoft to leap frog Google.
My take on these two write ups is that Microsoft wants to call attention to its efforts to catch Google.
Stephen Arnold, March 20, 2009
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