New Brin Invention
March 19, 2009
You may want to take a look at US7,505,964, filed in September 2003. This is an invention by Sergey Brin, Simon Tong, and some other heavy hitters at Google. The invention is “Methods and Systems for Improving a Search Ranking Using Related Queries.” Old stuff. Nope, not in my opinion. Here’s how the Googlers with the assistance of their legal eagles describe this invention:
Systems and methods that improve search rankings for a search query by using data associated with queries related to the search query are described. In one aspect, a search query is received, a related query related to the search query is determined, an article (such as a web page) associated with the search query is determined, and a ranking score for the article based at least in part on data associated with the related query is determined. Several algorithms and types of data associated with related queries useful in carrying out such systems and methods are described.
The invention makes clear one of Google’s approaches to determining facets of a query. The invention like other Google Brin assisted innovations has implications for other Google search methods. Download you copy from www.uspto.gov.
Stephen Arnold, March 19, 2009