Social Networks in the Organization: Choppy Water
March 25, 2009
Why was I not surprised? Read “Enterprises Struggle to Adopt Social Networking Internally,” an article by C. G. Lynch in CIO Magazine here. Mr. Lynch reported that cultural barriers, not technology was the barrier. Little wonder that organizations are unable to exploit technology. “Getting it” seems in my opinion one issue. Then organizations have to do it, which is another hurdle in a recession. The task may be too much for aging, financially challenged, and regulated deciders. Maybe these Enterprise 2.0 managers should turn to their kids, not business buzzworders who don’t know a twit from a tweet? Just my opinion, of course.
Stephen Arnold, March 25, 2009
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