Yahoo: To Catch a Google

March 27, 2009

Yahoo wants to leverage its technology and serve its users. To improve on both points, Yahoo—according to PaidContent.org here—has tested 141 versions of its home page. Advertisers may wonder if 141 variants are necessary. I would be happy if I could read the text and get to my email without the unnecessary news display. My view: too much clutter and unnecessary cycles. Improving search would be helpful too.

Stephen Arnold, March 27, 2009

Written by Stephen E. Arnold · Filed Under News, Online (general), Search, Yahoo

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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