Googler to Dust AOL with Enchanted Sparkles

April 8, 2009

Quite a day for happy honking from this addled goose. What a gem was “Tim Armstrong Starts at AOL–His Entire 100-Day-Countdown-To-Magic Memo!” by Kara Swisher here. You must read this article. For me the compelling passage was:

According to Armstrong, he is poised to “bring back the magic of AOL.”

To my recollection, AOL’s magic was direct mail carpet bombing, hot chat rooms, and Byzantine cancellation hoops for AOL users who wanted to quit. In my opinion, the best part of AOL is its based information service. The other parts are not too helpful. With regards to magic, I recalled

“The magician and the politician have much in common: they both have to draw our attention away from what they are really doing.” Source here.

This goose thinks that goose is cooked.

Stephen Arnold, April 8, 2009


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