Wired Explains Why the Children of Publishers Are a Problem
April 11, 2009
Now the remaining hands at the downsized Wired did not say that. I wrote a headline that expresses why the dead tree crowd is paddling against the current at Niagara Falls. First, click to this Wired story here: “Teens Love Aggregation and ‘Free’, Newspaper Study Finds”. Second, consider this snippet from the article:
“Not only are teens not rushing to pay for content, but they also struggle to envision in what realm they would need to pay for content,” said the study, conducted for the NAA by Northwestern University’s Media Management Center. They are less interested in news brands than a site’s usability and depth of content. “Ask teens where they find news, and they typically say Yahoo!, Google, AOL or MSN,” the study said. “Sometimes, they mean Yahoo! and other times they mean Yahoo! News; sometimes they mean Google, the search bar, and other times they mean Google News or iGoogle. And sometimes they say MSN but mean MSNBC.com.”
The problems seems to be what I call demographic. The children of the traditional media giants are the termites in the old media’s business model. Wonder how the media companies will deal with that. Ground them and cut off online access. I heard a rumor that William Gates banned Apple iPhones and iPods from his house. I suppose that works too.
Stephen Arnold, April 11, 2009
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