Google and the News News
April 28, 2009
I did not know about Google’s old plan for the news. I learned about the “old” plan and the “new” plan by reading “Eric Schmidt on Google’s New Plan for the News” in The Wrap here. The Wrap reported:
I asked if the rumors I’d heard, that Google was changing its mind about getting involved with creating original content, were true. No, he responded, quite convincingly, they’re not. Google is not a content company, and is not going in that direction, he explained. But Google does have plans for a solution. In about six months, the company will roll out a system that will bring high-quality news content to users without them actively looking for it. Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google’s page. The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they’re looking for it.
The old plan was to index the world’s information. The new plan is to index the world’s information. I like the new plan.
Stephen Arnold, April 28, 2009
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