Microsoft Has a Top Search Term. Google.
May 1, 2009
The Guardian dropped its Google voodoo doll and pins and picked up a story about Microsoft’s Live.com and the service’s most popular search term. The story ran in the dead tree outfit’s Web log, called PDA The Digital Blog, which is quite trendy and quite a mouthful. The title of the story is “Most Search Term on Microsoft’s Live Search is … Google”. You can read it here. The story, which I found somewhat hard to follow with odd comments such as “More after the jump” inserted in paragraphs in the middle of the text, provides a smattering of statistics and a reference to “a Live Search overhaul” later this spring also puzzled me. I found the write up interesting for two reasons:
First, many people use a default search engine as a portal. It is easier I have been told to type the name of the service in a search box than keying the full location in the browser’s address bar. With lots of Internet Explorers in front of people, it makes sense that a widely used search service like Google would be one of the top terms in any browser.
Second, the data displayed in the write up show (if indeed they are accurate) that only Microsoft is not a top destination on either Google or Yahoo top search listings. I would conclude that people will use Microsoft to go run their queries on other services. Not good news for Microsoft in my part of the goose pond.
Stephen Arnold, May 1, 2009
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