Google, Micro-Blogging: Makes Perfect Sense
May 14, 2009
Google, the tarantula of the web, purchased Jaiku in October 2007, a service that allows it’s users to gather micro-blogs from other Web sites. The content can be viewed via the Web or by mobile phone. Google open sourced Jaiku in January 2009, just as Twittermania was gaining momentum.
Google’s decision could be a vote of confidence for open source, or it could be a response to Google’s failure to gain traction among the Twitterati.
Sites like Twitter, Flickr and MySpace each offer their own twists and user-friendly ways of appealing to mass amounts of micro-bloggers and furthermore, potential customers, but using a site that collects each feed and makes it accessible through one’s cell or computer, just makes sense.
In a business world where it’s crucial to keep in contact and notice emerging trends, it would be easy to spend your entire day signing-in and utilizing the sites previously mentioned. Google, despite its success in other search spaces, recognized the importance of real time search in its recent Searchology mini-camp.
The reality may be that Twitter, despite the hype, may be a challenger to Facebook. Facebook’s recent redesign nods in the direction of Twitter. Google, on the other hand, acknowledges the importance of real time search, making a distinction between Twitter’s indexing of tweets and the larger, Google-scale challenge of real time search of Web content.
“Less talk and more indexation” is the goose’s cry.
Hunter Embry, May 15, 2009
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