Forrester after Being Swamped by Google Wave
May 31, 2009
Forrester published reports about search with the “wave” tag. Now Google has usurped “wave” for its new approach to communications. Forrester, one of the azure chip consulting firms, has responded with its own repositioning. You can read “Independent Research Firm to Provide Proven Tactics for Integrating Email, Social Strategies” here.
The news item said:
One of the nation’s leading research firms will provide proven tactics for integrating social media into email marketing campaigns during a Webinar.
That’s what Google Wave is supposed to offer as one of its functions. The technology for the Forrester Webinar comes from ExactTarget. No waves in sight.
Stephen Arnold, May 30, 2009