Rhode Island and Rooster Pricing
June 24, 2009
When a lad in Illinois, I recall visiting one of my relative’s farm. I learned how to kill a chicken. Learned what tough bird meant. Rooster pricing one of the farming Arnolds told me was that a good bird would fetch a pretty penny. The problem was that once a farm had a rooster, two roosters would be a problem. So roosters had a chance of not being worth too much.
I thought about my early rooster pricing lesson when I read “Why A New (And Unusual) Pricing Strategy By A Rhode Island Paper Will Fail.” This quite interesting article explains that a newspaper reader in Rhode Island (lots of roosters at one time) would charge a premium to get the newspaper in electronic form. Paper only was cheapest. Paper and online slightly more expensive. The online newspaper costs about $350 per year.
PaidContent.org’s write up said the idea will fail.
My view is that it might work when someone really needs only that digital version of the Newport (R.I.) Daily News. I don’t agree. The problem is rooster pricing. I think a few people who want only the digital edition will pay. In my opinion, the number of buyers will be as rare as hen’s teeth. A couple of sales won’t pay the bills. In my opinion, bad idea that rooster pricing. This article inspired me to collect my nine mysteries of online essays in one PDF and make the set available without charge. I will announce the download link in this Web log. No strings attached. No registration silliness. Some of that information will offer alternative pricing ideas. Sorry, no rooster option included.
Stephen Arnold, July 24, 2009
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