Google and Transit Search

July 1, 2009

In one of my KMWorld columns I reported that New Jersey had embraced Google’s transportation routing system. No one really cared. Now Google, according to Philly.com, has inked a deal with SEPTA. You can get the details by reading “SEPTA to Partner with Google.” What is a vendor of search and ads doing with mass transit routing? Surround and seep dribbles forward. First, the routing, then the search, and finally the ads. What better place to get bus and shuttle timetable information. SEPTA joins New Jersey and Maryland as customers of this Google service.

Stephen Arnold, July 1, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, Government, News, Online (general)

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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