Lingospot: Technology for Publishers
July 10, 2009
I have been thinking about the problem facing traditional publishing companies. Some pundits suggest that publishers need to solve their problems with technology. My view is that publishers think about technology in a way that makes sense for their company’s business and work processes. I have come across two companies who have been providing publishers with quite sophisticated technology. The management of these two firms’ clients gets the credit. The technology vendors are enablers.
I provided some recent information about Mark Logic Corporation in my summary of my presentation to the Mark Logic user’s group a few weeks ago. You can refresh your memory about Mark Logic’s technology by scanning the company’s Web site.
The other company is Lingospot. Among its customers are Forbes Magazine and the National Newspaper Association. The company offers hosted software solutions. Publishing companies comprise some of Lingospot’s customers, but the firm has deals with marketing firms as well.
The company describes its technology in this way:
Lingospot’s patented topic recognition and ranking technology is the result of more than eight years of development and four years of machine learning. To date, our algorithm has identified over 30 million unique topics drawn from more than two billion pages that we have crawled and analyzed. During the last four years, we have collected over five billion data points on such topics, including the context in which readers have chosen to interact with each topic. What does all this mean for our clients? By partnering with Lingospot you have access to the leading topic recognition, extraction and ranking technology, as well as the accumulated machine learning of our platform. This translates into a more engaging experience for your readers and substantially higher metrics and revenue for you.
My understanding of this technology is that Lingospot can automatically generate topic pages from a client’s content and then handle syndication of the content. The Lingospot works with text, images, and video.
The company is based in Los Angeles. Founded by Nikos Iatropoulos, Mr. Iatropoulos was involved with several other marketing-centric companies. He worked for Credit Suisse and, like the addled goose, did a stint with Booz, Allen & Hamilton. His co founder is Gerald Chao, who is the company’s chief technical officer. Prior to founding Lingospot, Gerald served as a Senior. Programmer at WebSciences International and as a programmer at IBM. Gerald holds a MS in Computer Science and a PhD in statistical natural language processing, both from UCLA.
Publishers are embracing technology. My hunch is that the business models need adjustment.
Stephen Arnold, July 10, 2009
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