Attensity Empolis Forum
July 22, 2009
Quite an interesting Web log post “Empolis Executive Forum 2009”. There are links to selected presentations. What struck me is that the Forum seemed closer to the types of shindigs that consulting firms use to sell clients their services. Attensity is a content processing firm with some clever analytics. One talk that struck me as interesting was the keynote by Club of Rome member described this way:
The second day of the forum started with a keynote talk about “Globalization and Shaping the Future: What will be after the crisis?” by Prof. Franz Josef Radermacher…. He reported on the possible futures of our world, i.e. three possible scenarios how the world economy could evolve. Some of these ideas can be found online in an interview. For Radermacher, a key problem that the human kind must solve, is how to feed the growing human population on earth, how to deal with hunger and poverty. Besides its political dimension, his talk was a mind opener, i.e. it stipulated discussion and helped people taking new perspectives even on technical topics.
This type of marketing is a blend of big thoughts and semantic nuts and bolts is quite different from the “pass the ammunition” type of talks some large software vendors host. The question in my mind: Is Attensity licensing software or selling services?
Stephen Arnold, July 22, 2009
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4 Responses to “Attensity Empolis Forum”
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Stephen,
I was the one that met with Robert Steele. Please give me a call if you’d like to discuss the above and cooler stuff. 703.727.6445
Hi Stephen,
the answer to your questions is ‘AND’. It is a rhetorical question, isn’t it? The market and the products we sell aren’t yet self-explanatory. Hence, selling these products requires services. By the way, we do this forum event since six years without a sales pitch. This and the quality of the program and the presenters is why it is a success.
This look interesting,so far.
If it’s not just all bots here, let me know. I’m looking to network
Oh, and yes I’m a real person LOL.
Bye,
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