Elsevier and Its Article of the Future

July 23, 2009

I write a column for Information World Review for money. As an addled goose blogger, I want to call your attention to an item that appeared with the headline “Elsevier Releases Article of the Future Prototypes.” For me, the most interesting comment in the story was:

IJsbrand Jan Aalbersberg, vice president of content innovation for Elsevier science & technology journal publishing said: “These tools will enhance the presentation of scientific results and improve the interpretation and speed of results analysis. They are central to driving innovation in scientific publishing and represent our investment in the future of research, enabling scientists all over the world to access, interpret, and create better science more efficiently.”

I will not put up pointers to my Web log posts about sponsored articles or other material that may not be exactly what readers expect from certain sci-tech publishers. I hope that the Article of the Future does not drag along some methods from the not-to-distant past. I hope legitimate publishers regardless of type find ways to generate revenue without hip hopping over content accuracy. Alas, unlike the addled goose, some publishers are human.

Stephen Arnold, July 23, 2009

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