Bargain Basement Usability and SEO
July 27, 2009
I get asked about SEO and usability almost every day. Let’s get this fact out one more time: I like the dot command line interface and I think search engine optimization is a load of lignite coal.
But if you want to “fix up” your flawed Web site and maybe improve your Google ranking, then you will want to work through Web Designer’s Depot article “10 Tools to Improve Your Site’s Usability”. I located this article using the deeply flawed Digglicioius.com service. This outfit makes it impossible for me to get the source page’s url without extra effort. I posted a nasty gram to the Web site, but no action. No surprise there because Web site owners are trying to stay in business, avoiding the fate of TechFuga.com and SearchMe.com.
Among the more interesting tips in the article were these two points:
- Get free feedback about a Web site from Feedback Army
- Use the utility ClickTale to “see” what users really do when visiting your site.
My recommendation is keep the site simple and create original, compelling content. Last time I checked indexing robots don’t pay much attention to arts and crafts, delusions from those with MFA degrees, or color.
Stephen Arnold, July 27, 2009
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