Microsoft and PR Innovation
July 29, 2009
I liked Bing.com. I must admit I had some trouble getting the low cost airfare predictor thingy to do much useful, but Bing.com is better than the previous Google killer. I had high hopes for more innovation when I read Ina Fried’s “Microsoft Names New PR Chief (Again)”. I was hoping for a Googler. In my opinion Google has managed the media in a masterful way for more than a decade. I spoke with a French journalist this morning, and the image of Google in that professional’s mind was of a search engine and Web advertising company. That is great public relations. The notion of Google as the next global monopoly was a fresh idea. Google has created one image whilst building a heck of a digital nation state in my view.
Who did Microsoft hire? The expert is from Microsoft’s favorite public relations firm, Waggener Edstrom PR. My view of innovation is clearly at variance with Microsoft’s. I know I will be reading about the Microsoft Fast ESP search system. Will those write ups provide dates and license fees? I hope.
Stephen Arnold, July 29, 2009
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